MANILA, PHILIPPINES — TikTok Shop recently held its Pilipinas Summit 2024 with the theme “One-Stop Shop Empowering Sustainable Business Growth.” The event brought together over 700 brands, businesses, sellers, content creators, and partners, illustrating how TikTok Shop’s innovative platform, which merges content and commerce, enables businesses of all sizes to grow.
In its aim to empower Philippine businesses, TikTok Shop has continuously implemented new solutions such as Shop Tab, TikTok Shop Mall, and Super Brand Day since its launch in 2022. As a result, livestream and short video views increased by 1.5x versus Q1 of 2023, contributing to the increase in the total value of goods (GMV) through Shop Tab by 9x versus Q2 of 2023. Moreover, Super Brand Day saw a more than a 250% uplift in GMV in 2024 versus non-Super Brand Days, while TikTok Shop Mall saw a more than a 120% increase in onboarded sellers versus November 2023. Different categories, including electronics, fashion, lifestyle, and FMCG have also seen significant growth in their respective adapted channels versus Q1 2023.
According to Jonah Ople, Category Lead for Fashion at TikTok Shop, “Over 2 million local businesses, the majority of whom are SMEs, are on TikTok Shop. Because TikTok Shop is able to connect businesses of all sizes with consumers and the wider TikTok community, we significantly enable these SMEs, to create a holistic and seamless ecommerce experience and make real connections with new audiences, allowing them to reach a broader market.”
