SINGAPORE — Spikes Asia 2024 officially comes to a close with the awards ceremony on March 14, putting the spotlight on the biggest advertising and creative work in the region. From 36 finalists, the Philippines has brought home eight metals, thanks to agencies MullenLowe TREYNA, Leo Burnett Manila, and VML Philippines.
On top of these wins, history was also made with “Unbranded Menu” by Leo Burnett Manila and McDonald’s Philippines winning the Grand Prix for the show’s inaugural Gaming category, and “Right to Care” by MullenLowe TREYNA nabbing the country’s first-ever Glass: The Award for Change Grand Prix.
Here’s the breakdown of wins for each Philippine-based agency:
- Leo Burnett Manila – one Grand Prix, two Silvers, and two Bronze
- MullenLowe TREYNA – one Grand Prix and one Bronze
- VML Philippines – one Silver
The Philippines’ first Glass: The Award for Change Grand Prix
MullenLowe TREYNA has earned its spot with one of the evening’s biggest wins, a Grand Prix for the Glass: The Award for Change honor with the “Right to Care” Card. The campaign also received a Bronze under the PR category for Launch / Re-launch, on top of being shortlisted under Healthcare – Brand-led Education & Awareness. This is the Philippines’ first-ever Glass Grand Prix, and with such a socially-important campaign at that.
Inaugural Gaming Spikes Grand Prix
Another historic moment at Spikes Asia 2024’s ceremony is Leo Burnett Manila nabbing the first-ever Grand Prix on the Gaming category‘s first year. This is added to the long list of wins the campaign for McDonald’s Philippines has enjoyed since launch, and adds to the work’s three other metals of the night, with a Silver for Influencer & Co-creation and a Bronze for Community Management / Social Engagement under the Gaming category, and a Silver for Use of Social and Digital Platforms under the Creative Strategy category.
The client-agency partnership also won a Bronze for “Ride the Arches” in the Brand Experience & Activation category under Travel, Leisure, Retail, Restaurants & Fast Food Chains.
One Silver for a KitKat
VML Philippines‘ (formerly Wunderman Thompson Philippines and VMLY&R Manila) “Punctuation Marks” campaign for KitKat won a Silver for Print & Publishing – Consumer Goods, specifically for “Comma,” “Em Dash,” and “Ellipsis.”
adobo Magazine is an official media partner of Spikes Asia 2024.
