KUALA LUMPUR, MALAYSIA — Mad Hat Asia is off to an exciting start in 2024, with a flurry of wins showcasing the agency’s creative communications and public relations prowess. From welcoming new partners to renewing longstanding relationships, Mad Hat Asia continues to make waves in the industry.
New additions to the Mad Hat family
LEGOLAND Malaysia Resort, where awesomeness awaits, has signed on a year-long retainer with Mad Hat Asia Singapore. Through 2024, Mad Hat Asia will drive awareness of the various LEGOLAND experiences to the Singaporean audience. LEGOLAND Malaysia Resort Director of Sales and Marketing Thila Munusamy shared, “Teaming up with Mad Hat Asia Singapore presents limitless possibilities. Together, we foresee a year brimming with adventure and cherished memories as we introduce our incredible experiences to the Singaporean community.”
Listerine Malaysia has also joined forces with Mad Hat Asia in 2024, entrusting the agency with managing its Facebook and Instagram platforms. Listerine is a leading oral care brand committed to promoting oral health through strategic digital initiatives. Mad Hat Asia is poised to amplify its message while driving positive behavioral change among consumers.
Continued trust and collaboration
Lastly, Mad Hat Asia is thrilled to announce the renewal of its partnership with OREO Malaysia and Singapore. Riding on the success of last year’s project with their OREO Blackpink limited-edition cookies, this year, the world’s favorite cookie is back with yet another highly-anticipated collectible series with OREO Pokémon to excite fans across both countries with exciting in-store, on-ground and digital activations.
A spokesperson for Oreo expressed their enthusiasm, stating, “Returning for another exciting campaign, OREO Malaysia and Singapore eagerly await the magic Mad Hat Asia brings to our partnership. Together, we are set to elevate the brand to new heights, bringing more playful moments to Malaysia. As Mad Hat’s understanding of the brand deepens, we unveil a deeper working relationship, aiming to captivate fans with the enchanting OREO Pokémon series and other epic campaigns, spreading joy and excitement across both countries.”
Looking ahead
Reflecting on these wins, Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia, expressed her excitement for the year ahead. “At Mad Hat Asia we are privileged to partner with clients that trust us to create powerful and relevant messaging for their brands. Through our vast and collective industry expertise, our unwavering commitment lies in crafting innovative campaigns that captivate audiences and resonate deeply with them.”
With an impressive lineup of clients and a passion for creative storytelling, Mad Hat Asia is poised to make 2024 a year to remember.
