MUMBAI, INDIA — Since its inception 14 years ago, creative agency Scarecrow has been able to manage over 150 brands, representing a diverse range of businesses.
Reigning its dominance, Scarecrow M&C Saatchi was the third best in the Video Craft/Film Craft Category at the One Show Abby Creative Awards South Asua 2023 GOAFEST. Being a full-service agency, it caters to some of India’s biggest brands and conglomerates like Reliance, Viacom, Zee, BJP, and Sony Network, handling their flagship brands like Reliance Jewels, Nickelodeon, Zee Zest, and Sony Sports Network, to name a few.
Gopal Snacks will be a zesty addition to the agency’s current FMCG clientele list. Gopal Snacks is the fourth-largest brand in the organized sector of ethnic savories and the world’s largest gathiya manufacturer in terms of market share in India, Fiscal 2023 (Source: F&S report). Gopal Namkeen embarked on a journey to satisfy Indian palates with mouthwatering Namkeen and snacks, and it quickly rose to prominence in the local Rajkot market. Today, it has a strong market presence in the states of Maharashtra, Saurashtra, and MP, offering a wide variety of delectable savory products under the brand ‘Gopal’, including ethnic snacks, western snacks, snack pellets, fast-moving consumer goods, and other products such as packaged sweets.
Manish Bhatt, Founder Director of Scarecrow M&C Saatchi, said, “Gujarat is a goldmine of entrepreneurship and breeding ground for great brands. The success story of a visionary family with first generation & second generation entrepreneurs is as fascinating as other such business families from Gujarat. At Scarecrow, we have worked for such great brands that emerged from Gujarat, like Reliance, Wagh Bakri, Rasna, Varuna Pumps, Vasu Healthcare, and more and walked along on a growth journey with some. Gopal Snacks is one such brand – Not just Scarecrow, but I am personally also looking forward to contributing to its growth journey. Fingers crossed.”
Raj Hadvani, Wholetime Director and CEO of Gopal Snack, commented, “In the highly competitive and impulse buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. We are glad to have Scarecrow M&C Saatchi onboard as our strategic and creative partner. Their competency in understanding brand, contemporary strategizing, and storytelling makes them perfect growth partners.
