BANGKOK, THAILAND — Personal care brand L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, fully responsible for the creative, integrated marketing services and social media management of the L’Oreal Paris brand in Thailand.
L’Oreal Paris is the number one beauty brand in the world and is also the market leader in Thailand’s beauty, skincare, and haircare industries. In Thailand, L’Oreal Paris aims to be the number one accessible luxury brand and establish its brand purpose, “We’re worth it to drive female empowerment through pioneering beauty products and services.”
McCann Worldgroup has an existing 27-year partnership with L’Oreal Groupe in Thailand. This extended agency collaboration with the L’Oreal Paris brand will further deepen the engagement between both parties, centered around growing digital, social media, and influencer capabilities.
Timed to launch after the L’Oreal Paris “Worth It” Bangkok event, which took part last week, the first marketing campaign of this new collaboration will see a series of digital and social-first advertising campaigns and content across multiple product launches and pushes, providing robust support for L’Oreal Paris’ transformation to drive the worth of science, entertainment, and advocacy.
Sukanya Kiravittaya, Brand General Manager of L’Oreal Paris for Thailand, said, “We have been working with McCann Worldgroup as a business partner from the global level to the local level. With a high understanding of our brand’s image and core values, combined with the outstanding digital talent of McCann Worldgroup, we will make a good progress for the brand together.”
Sukit Kittinuntakul, General Manager of McCann Worldgroup Thailand, added, “The extended collaborations will open opportunities in many ways. Not only to expand our contributions in digital, but also by strengthening our long-term partnership between our agency and L’Oreal Paris across services and a cast of talent who the client can trust to deliver the best quality of work.”
