MANILA, PHILIPPINES — Since the rise of access to digital entertainment and education, active play among kids and families has been in steady decline, mostly due to poorly maintained public areas and playgrounds. Pocky, the snack brand dedicated to sharing happiness, is bringing back play to local playgrounds to address this.
The brand is encouraging kids to snap out of their digital worlds and experience the happiness associated with slides, swings, and rich Pinoy activities such as Luksong Tinik, Palo Sebo, Tumbang Preso, and other classic Pinoy games.
In its effort, Pocky cleaned and redesigned a Manila public park to become a safe and fun play area for families nearby. The play area in Delpan St., San Nicolas, Metro Manila, like many parks and playgrounds in the Philippines, was unkempt and unsafe for kids to play in.
In cooperation with the barangay local government unit, the brand unveiled its first Snap Out and Play playground, redesigned around a “Pocky” theme. The equipment reflects the iconic Pocky box and its range of colorful flavors.
The brand hopes to inspire other communities to use and take care of their play areas, such as the playground in Delpan.
