JAKARTA, INDONESIA — Vibe Martech Fest, hosted by Martechvibe, will take place on October 10, 2024. It will shine a light on marketing strategies to enable effective messaging and engagement in culturally diverse geographies.
The Asia Pacific (APAC) region is one of the most culturally divergent geographies in the world. This implies that for brands, there is no single key to unlocking marketing success with the region’s population. A quick scan of the digital landscape would tell us that emerging communication channels, evolving customer behavior, and shifts in privacy and compliance regulations are few of the critical factors behind what marketing leaders are calling a “fragmented” reality.
While this fragmentation poses huge challenges, it also brings opportunities for marketers to leverage emerging technologies and channels to keep up with regional trends.
The 15th global edition of Vibe Martech Fest in Jakarta, Indonesia is set to unite marketers, technologists, and business leaders at the forefront of digital transformation to address challenges and martech strategies. Jakarta served as the premium backdrop for this summit in 2023, and now it is back in the Java Sea Island to provide marketers with a space to craft the perfect plan focused on messaging and engagement.
The Indonesian population is actively catalysing the growth of the digital economy; as of 2023, 60.4% of the population actively uses social media, furthering vibrant online communities.
Speakers like Scott Brinker, Sir Martin Sorrell, Brian Solis, Neil Patel, Steven Van Belleghem, Darell Alfonso, Fernando Machado, David Raab, Rob Bloom, and Steve Lok have delivered rich sessions in the previous editions of the summit.
Key sessions at Vibe Martech Fest, Jakarta include:
- “GenAI & the Future of Marketing: Transformative Insights for Martech Leaders”
- “Next-Gen Social Media Platforms: Integrating AI and AR Technologies”
- “Mobile Marketing Innovations: Driving Engagement and Retention”
- “Sale Days: Are Discounts Eroding the Bottomline?”
- “Bad Players – The Anatomy of Ad Fraud in Indonesia”
The previous Jakarta edition of Vibe Martech Fest was a hit, where experts provided the attendees with deep insights into industry challenges and strategies. With a combination of tech talks, presentations, panels and fireside chats, this year’s edition will explore how to harness the digital revolution for exceptional business growth.
For more information and registration, visit Vibe Martech Fest Jakarta
