MANILA, PHILIPPINES — Dedicated to helping Filipinos discover happiness, home appliance brand Midea has unveiled its campaign titled “Designed for Convenience,” emphasizing its holistic approach to enhanced laundry experience for their consumers.
Based on the insight that time is a commodity and convenience is paramount, the campaign seeks to enable consumers to complete laundry chores more efficiently, giving them additional time to focus on other important aspects of their lives, whether it be work, family, or leisure pursuits.
The brand elevates chores into a hassle-free and enjoyable experience through a selection of durable and innovative laundry appliances.
With the One Touch Fuzzy Logic feature, the machine detects the right water-to-laundry ratio for every load in a user-friendly experience that eliminates complicated programming. Through its Turbo Wash feature, washing time is reduced to 40%, and an optimum cleaning performance with the HealthGuard feature, which works with Auto Clean and Steam Care, which sterilizes the drums to avoid secondary contamination.
The campaign’s highlight is the Lunar Inverter washing machine which can be Smart Controlled anytime, anywhere through an app.
“Innovation and excellence have always been at the core of our brand, but beyond that, we also keep in mind the experience that each of our products bring to our customers which is what the Designed for Convenience campaign is for. We want to showcase how our laundry solutions make simple laundry experiences more meaningful through the convenience and happiness they offer,“ said Anna Marie Alejandro, General Manager of Concepcion Midea, Philippines.
The campaign launch showcased Midea’s laundry solutions, which efficiently perform, and discussed home organization with Tidying Coach and certified KonMari Consultant Renelyn Tan-Castillejos.
