MANILA, PHILIPPINES — Among hundreds of entries submitted by various brands and organizations, YouTube, in partnership with research firm Kantar, officially released the slate of Philippine finalists for the 2024 YouTube Works Awards Southeast Asia.
After an extensive evaluation, the following campaigns have been shortlisted by the Philippines’ YouTube Works Awards jury panel for the final deliberation round:
- Bear Brand Powdered Milk Drink: A Strong Child has the strength to learn in life
- CoCo Tea: Cool
- Dove Shampoo: Dove Creator2Cart: Power of Creative Partnerships and Personalized Content
- Great Taste Cream-O: Enjoy creamy aromanamnam with the NEW Great Taste Cream-O coffee!
- GCash:
- Grab:
- L’Oreal Paris: #ImWorthIt
- McDonald’s:
- MAGGI MAGIC SARAP: MAGGI MAGIC SARAP COOK WITH MAGIC
- Nido 3+: Mom, you’re my #1
- NESCAFÉ: NESCAFÉ Kape’t Bisig
- Jack ‘n Jill Nova: NOVAmazing Moments
- Samsung: Samsung S24 Launch
- Selecta Philippines: SB19 x Selecta #MaPaSelectaMuna
- TNT: TNT Sim Registration
The local winners of this year’s awards will be announced this September, and the SEA winners will be announced at the finals event in Bangkok, Thailand, on October 03. The awards will also shed a spotlight on other top campaigns from across SEA that have demonstrated superb wit and remarkable impact in YouTube’s digital marketing space.
“A huge congratulations to the Filipino marketers and visual storytellers whose incredible work has earned them a coveted spot as finalists in this year’s YouTube Works Awards Philippines! We’re excited to find out who the local winners are and for them to proudly represent the country on the Southeast Asia stage this October,” said Gabby Roxas, Marketing Head for Google Philippines, Vietnam, and South Asia Frontier Markets.
adobo Magazine is an official media partner of YouTube Works 2024.
