MANILA, PHILIPPINES — Matt Seddon, CEO at Silver Machine, has announced Belle Tapalla‘s return to Silver Machine. Belle spent the last five years working at Philip Morris International, handling key Marketing, CRM, and Digital projects.
“I am delighted that Belle has returned to Silver Machine to head our Account Management team. At Silver Machine, we aim to combine the strategic, brand-building skills of the traditional agency with the tech know-how of the digital start-up and Belle is the best-qualified person I have met after 20 years in The Philippines to deliver on that promise. She is the consummate professional and is hugely passionate about helping her clients win.”
Belle had previously worked at Silver Machine as a Digital Account Director when she headed up the team handling the agency’s largest client at the time, Philam Life. Before this, she worked at DM9/Dentsu Jayme Syfu.
Belle commented, “I’m grateful for the trust and opportunity extended by Matt, and I am thrilled to step into this new role and lead our team with both passion and determination.”
