MANILA, PHILIPPINES — Rakuten Viber, a global leader in private and secure messaging and calls, has announced Delete Without a Trace, a highly anticipated feature that allows Viber Plus premium users to inconspicuously unsend their messages — regardless of whether recipients have already read them.
According to polling in six key markets, the launch comes in response to high demand from users, who were by far most eager to receive this feature from a list of other potential offerings.
Delete Without a Trace is exclusively available to Viber Plus users. This ad-free premium subscription service gives more ways to customize and enjoy communication, boasting verification badges, unlimited sticker access, live support, and other benefits. The standout feature so far, used by more than 72% of the community, is Invisible Mode, which lets users appear offline and pre-screen messages without displaying a read receipt, underscoring their deep value of privacy. Delete Without a Trace will now enhance their privacy options by enabling them to quickly and quietly undo their digital chat print.
“Viber Plus is our commitment to providing users with a user experience that’s not just functional but also fun and secure,” said Ofir Eyal, CEO of Rakuten Viber. “We will continue to incorporate user feedback to build out fan-favorite features — as we have with Invisible Mode — to maintain customer satisfaction and easy chatting.
Since January of this year, Rakuten Viber has noted a 170% increase in Viber Plus subscribers. Its exclusive features and content are available in 100 countries to Viber’s millions of users.
MANILA, PHILIPPINES — Google’s Gemini AI has a lot of benefits for you, no matter who you are and what you need. It can help organize your work and your life, or jumpstart the creative process for any project you’re working on.
Gemini can supercharge your creativity and productivity, parse large amounts of data and information, and it can even find new ideas that may not have come to you as easily. Letting it do the work can free up a lot of brainpower on your end, allowing you to work with it to create the best possible work you can do every time. This can happen as long as you use strong, clear, and specific prompts that definitively tell Gemini how to help you.
Next time you’re using Gemini to brainstorm and come up with new ideas, try the following:
Define the desired role or persona for the AI. This ensures that Gemini has a thorough understanding of your requirements and can offer the most effective support. For example, if you need help planning a social media campaign, you could start by saying “Act as a social media manager”. Then, describe the campaign goals and any specific platforms or content formats you have in mind. This will allow Gemini to generate ideas and suggestions that are tailored to your needs and objectives.
Talk to it like you would a friend or coworker. Some people may not know the basic way of speaking to Gemini. Ask it, for example, to “write an initial marketing plan” for one of your upcoming campaigns instead of just saying “marketing plan” in your prompt. Avoid using acronyms or jargons that Gemini might not immediately understand.
Be really specific with it. If you have all the information you need, you have to give it to Gemini to get the most thorough output possible. If you’re coming up with creative output, be sure to give it a quick background of your company or brand (or yourself), who the audience is, and what you want to achieve.
Avoid making things too complicated. When you ask Gemini for something, be sure to make it simple. Imagine that you’re asking someone else, or you’re being asked — you wouldn’t want to get instructions that you have to decipher to get started on. Be clear and concise.
If you need to ask Gemini for follow-ups, make it a conversation. It’s inevitable that Gemini won’t always give you the work you were really looking for. When you need something more from it, again, it helps to talk to it naturally. If a task is too complicated, you can break it down further into smaller and simpler tasks. Don’t worry – it can keep up.
Don’t let valuable insights slip away! Pin important conversations with Gemini to keep them easily accessible. Whether you need to reference past suggestions, revisit key decisions, or simply maintain continuity, pinning ensures your most valuable chats are just a click away.
Armed with these new insights, your next session with Gemini will definitely be better. Try these tips out now.
MANILA, PHILIPPINES — Learning history is crucial for building a better future. Students can watch documentaries and films, and read books and articles, but what if there is a more immersive and personalized approach to learning history through advanced technology?
With the power of generative AI, you can now learn from the heroes and speak as though they were still here. Gen AI and its capabilities can take on the perspective of well-known people, such as historical figures, and simulate what it would be like to talk to them.
This National Heroes’ Day, National Language Month, or for any schoolwork or research, consider using Google‘s Gemini to delve deeper into Philippine history. Interacting with historical figures through AI-powered conversations can bring lessons to life, providing learners with insights from the heroes themselves.
It’s simple: you can ask Gemini to speak and reply as though they were a historical figure such as Jose Rizal, Andres Bonifacio, Gabriela Silang, and more. You can ask them about their lives, the events they’ve lived through, and what things were like when they were alive, and they’ll respond based on available historical data and accounts. You could even get their opinion on what things are like now, based on their public beliefs and ideals. (Try out prompts like “Can you answer like you were Jose Rizal?” and “Why did you fight for the Philippines?”)
Of course, this exercise is fun, but it’s also good to remember that there are some limitations. Gemini is only “speaking” based on available information in the world, and if you’re asking them for school or other research work, it’s always best to double-check any facts you’ve gotten on Google Search.
Still, it’s a great way to learn more about history and important people, as well as what Gemini is capable of. Try it out now by heading over to Gemini at https://gemini.google.com/app.
MANILA, PHILIPPINES — Klook, an Asian platform for experiences and travel services, continues to innovate within the social commerce space, with new initiatives to empower travelers. As part of its ongoing commitment to harnessing the power of social media through its rapidly growing Kreator influencer program in the Philippines and Asia, Klook is integrating seamless booking capabilities across platforms including an exciting new booking feature on TikTok.
Social media has emerged as a powerful enabler of discovery and booking, particularly among the next generation of travelers, and Klook is doubling down to capture this shift. A notable example of this approach is Klook’s latest partnership TikTok, where users across seven markets in Southeast Asia and Japan can now discover travel attractions and book them directly within the app, making it easier for users to move from inspiration to action.
“Social media has become the go-to channel for travelers seeking inspiration on destinations and things to do. Klook is now able to bridge these travelers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travelers,” says Marcus Yong, Vice Presidentof Global Marketing, Klook.
These advancements in social commerce open up new avenues for Klook’s extensive network of Filipino merchant partners to connect with and engage this next-generation demographic of travelers. TikTok users in the Philippines now have seamless access to the country’s most sought-after attractions such as Enchanted Kingdom, Manila Ocean Park, SuperPark Quezon City, Space & Time, and Art in Island.
With impressive growth observed in markets like the Philippines, Taiwan, Australia, and the US, Klook is expanding its Kreator program to include platforms such as YouTube to explore a wider range of formats that can cater to the demand for authentic user-generated content (UGC). Since its launch in 2023, the Klook Kreator program has grown to include over 20,000 Kreators across 16 markets globally, in a bid to be the world’s largest social travel community that thrives on creating and sharing authentic UGC.
Being at the forefront of this new travel evolution, Klook is set to host Asia Pacific’s largest gathering of content creators in the travel space this September. Bringing together over 130 Kreators globally, Klook is underscoring its commitment and ambition toward shaping the future of travel commerce.
MANILA, PHILIPPINES — Rakuten Viber, a global leader in private and secure messaging and voice-based communication, will soon launch its in-app digital payments feature Viber Pay in the Philippines. Rakuten Viber offers a fintech solution that allows friends, loved ones, and businesses to instantly send money as easily and securely as sending a Viber message.
Filipinos can secure early access to Viber Pay ahead of the full launch by updating their Rakuten Viber app to the latest version and joining the waitlist from the new “Pay” tab, which is being rolled out over the coming days. Early access will begin in September.
Once early access is granted, users can activate their digital wallet by completing a simple signup process that usually takes less than a minute. After activation, users can instantly send money to friends and family on Rakuten Viber for free; add money to their account through mobile wallet apps GCash and Maya, bank transfers, or over-the-counter methods; and securely buy from businesses that accept InstaPay. They will also get to enjoy a range of exciting offers exclusive to Viber Pay from leading brands.
To upgrade to the full Viber Pay experience, users must verify their identity by scanning their ID and uploading a selfie. Once verified, they can request money from friends on Rakuten Viber with a QR code, withdraw funds from their wallet, and increase their monthly transaction limit from PHP 50,000 to PHP 100,000.
Users in the Philippines will also be the first in the world to receive business wallets to keep personal and business finances separate in Viber. Business owners can open a Business wallet, in addition to their Personal wallet, and accept secure payments from customers via a QR code. Unlocking the full benefits of the Business wallet, including a higher transaction limit of PHP 500,000, requires a verification process similar to opening a personal Viber Pay wallet. Business wallets are expected to be available on Viber Pay shortly after the launch of Personal wallets.
Viber’s commitment to security (and that of its licensed partner) was a critical factor in the success of the initial launch of Viber Pay in Greece and Germany. Beyond industry-standard security measures to protect user data and transactions, a PIN code and biometric authentication further protect wallet access and transaction confirmations. To provide licensed and regulated payment services, Viber partnered with Paynamics, a trailblazer in the payments industry with a proven track record of driving technological advancements and setting new standards for financial transactions.
The launch of Rakuten Viber’s digital wallet comes as the Philippines notes high demand for cashless transactions. The latest Visa Consumer Payment Attitudes Study shows mobile wallet usage in the country jumped to 87% in 2023, on par with cash transactions. 43% of surveyed Filipinos said they carry less cash due to the increasing popularity of cashless and contactless payments, supported by wider acceptance among stores and merchants.
“The Philippines stands out as a key market with a robust community of active Rakuten Viber users and a growing demand for secure cashless transactions, and so we expect to see strong demand and usage here for Viber Pay,” said Ritesh Shah, Vice President of FinTech and Business Solutions at Rakuten Viber. “Launching Viber Payments here sets the stage for a more convenient, inclusive, and secure payments ecosystem, ensuring that Filipinos can enjoy secure, hassle-free payment services within the super app where they already call and chat with their loved ones every day.”
MANILA, PHILIPPINES — Crunchyroll, the ultimate brand for every anime fan, has an exclusive partnership with Spotify to present listeners with specially curated playlists and a dedicated shelf on Spotify’s global Anime Hub. The partnership comes at a time when global streams of anime music on Spotify have skyrocketed by 395% since 2021, highlighting the growing influence of anime culture worldwide. Turning the daily grind into an epic adventure, the playlists present fans with a thoughtful curation of music that will further immerse them into the action-packed world of anime.
The new “Curated by Crunchyroll” playlists will be regularly refreshed with new content for listeners, setting up the ultimate anime-inspired queue:
Crunchyroll Anime Essentials – A brand new anime season has arrived on Crunchyroll this summer! Listen along to the music behind the lineup.
The Broody Black-Haired MC – Anguished with a tragic past, this character’s demeanor may intimidate some, but deep down they just need a hug.
The Bubbly Pink-Haired BFF – Always close at hand when a friend is in need, this character brings light, positivity, and an often underestimated strength.
The OP White-Haired Sensei – Underneath their cool, unbothered exterior, this character is an enigma to be unraveled.
The Journey Begins – You are the main character of your own story. The fate of the world depends on you … and of course there are side quests.
The shelf will also include Crunchyroll’s recently debuted hit podcast: Crunchyroll Presents: The Anime Effect Podcast, featuring high-profile guests like Oppenheimer‘s David Dastmalchian, rapper Denzel Curry, and J-Pop icon LiSA.
“Anime and Japanese music are a match made in pop culture heaven,” said Terry Li, Executive Vice President of Emerging Business, Crunchyroll & General Manager of Crunchyroll Games. “Music is a vital part of the anime experience, and through our partnership with Spotify, we’re excited to amplify that connection and make fandom even more immersive for our fans.”
“We are thrilled to partner with Crunchyroll to bring listeners a new curation of anime music to explore,” shared Kyota Onishi, Head of Music in Japan at Spotify. “On Spotify, global streams of anime have surged over the past few years and we hope Anime Hub will become an indispensable part of Anime culture.”
The Curated by Crunchyroll shelf is available to visit here, via Spotify’s global Anime Hub. Over 250 hours of Japanese music and performance videos from popular artists such as LiSA and aimer can also be found on Crunchyroll.
SINGAPORE — Devinder Banga, Regional Head of Data and Analytics at GrowthOps Asia, shared their op-ed take on the timely and insightful analysis of Google‘s surprising decision to delay phasing out third-party cookies in Chrome – a decision that has significant implications for the advertising industry.
Google’s recent announcement that Chrome will not phase out third-party cookies has undoubtedly come as a relief to advertisers, who can now reconsider their contingency plans.
In its latest blog post, Google acknowledged that while early tests of its Privacy Sandbox APIs showed potential for improving online privacy and generating revenue, the path to achieving these goals would be fraught with challenges. It admitted that realizing the full potential of these APIs would require substantial effort from a broad range of participants.
Instead of eliminating third-party cookies, Google now proposes a new approach: a feature in Chrome that allows users to make informed choices about their web browsing, with the flexibility to adjust these choices at any time. This plan is still under discussion with regulators and will involve engagement with industry stakeholders as it unfolds.
There’s a possibility that this new direction could work out well if it encourages Chrome users to opt out of third-party cookies. By focusing on user choice, and if a significant number of users decide against cookies, the Privacy Sandbox APIs might still effectively target those users without relying on cookies. Google has also promised to continue enhancing its Privacy Sandbox APIs and to introduce additional privacy features, such as IP protection for Incognito mode.
Yet, it’s worth noting that the emphasis on the word “could” reflects the significant technical hurdles that remain. Regardless of the ultimate outcome, the future of third-party cookies remains uncertain and likely to become increasingly scarce. For those who anticipated this shift, Google’s decision confirms that their expectations were well-founded.
What this means for advertisers
In light of Google’s decision, marketers can breathe a sigh of relief as they can continue with their current strategies and technologies without the immediate pressure of a major overhaul. This stability is a boon, allowing for the refinement of approaches and maximizing results. The continued use of third-party cookies means marketers can still craft detailed user profiles for highly targeted and personalized advertising. With cross-site tracking capabilities intact, marketers can maintain a comprehensive understanding of user behavior across different websites, optimizing campaigns, enhancing user experiences, and staying ahead of competitors.
Some advertisers and publishers might shift their focus back to optimizing current cookie-based strategies, potentially scaling back investments in alternative technologies. This could lead to short-term gains in efficiency and effectiveness.
What this means for Affiliate Managers
Affiliates can breathe easy. The continuation of third-party cookies means established tracking methods remain reliable. This ensures clear and verifiable attribution of sales and leads to specific affiliates, maintaining trust and transparency within affiliate networks. Accurate tracking means affiliates are properly rewarded, promoting a healthier and more motivated ecosystem.
Affiliate managers now have the chance to optimize their strategies without the immediate pressure of transitioning to alternative tracking technologies. This stability allows for a more measured approach to exploring and integrating new solutions, such as first-party data strategies and enhanced privacy measures, which can coexist with third-party cookies for now.
What It Does Not Mean
The transition may be delayed, but it’s inevitable. Now is the time to plan for a future without third-party cookies. Exploring first-party data strategies and alternative tracking methods is not just important, it’s essential for staying ahead of the curve.
Effective Ways to Gather First-Party Data:
Provide Value: Offer meaningful incentives in exchange for data, such as personalized experiences that enhance customer satisfaction.
Engage Through Gamification: Use interactive and gamified methods to make data collection more engaging and enjoyable for users.
Enhance CRM Strategies: Leverage data to personalize and optimize customer engagement programs, ensuring more meaningful interactions.
The delay gives the entire industry the precious time it needs to adapt. We can now develop and refine new tracking and targeting solutions that respect user privacy while still delivering effective marketing outcomes. Compliance with GDPR, CCPA, and other privacy regulations is non-negotiable. Despite the delay, we must remain vigilant and transparent about our data collection and usage practices. Upholding these standards is crucial for maintaining trust and avoiding legal pitfalls. The focus on obtaining explicit user consent for data collection and tracking remains paramount. As privacy concerns grow, our commitment to clear and honest communication with users will set us apart and build lasting loyalty.
The industry must adapt to a multi-ID and multi-signal environment. Working with various ID providers and developing alternative identity solutions will be crucial in this transition. While we have achieved positive results so far, there is much work to be done. Now is the time to innovate, test, and refine our strategies to ensure a smooth transition when the industry inevitably moves towards a privacy-centric approach.
As we navigate this evolving landscape, it’s crucial to embrace these changes and turn them into opportunities for strengthening our connections with customers. A focus on first-party data is not just a response to a shifting industry — it’s a strategic imperative for building lasting relationships and ensuring continued success.
About the Author
With over 15 years of experience in data analytics, digital transformation, and marketing intelligence, Devinder Banga is the Regional Head of Data & Analytics at GrowthOps Asia, a leading provider of growth and innovation solutions for businesses in Asia.
MANILA, PHILIPPINES — It’s just the start of the work day. Instead of queueing up at a nearby Starbucks on the busy hour, you pull out your phone and order from the reliable delivery app and have it delivered to your office. You sign in at work and the subscription reminder for your project management tool is the first email you see in your inbox. By mid day, the work tolls on and you’re tempted to book the cheapest flight out to the beach next month.
Digital subscriptions, ecommerce transactions, online travel, and hassle-free bill payment all underpin digital financial solutions as the “bedrock of all the transactions that’s happening” and the dominant driver of the third shift, as Google’s Country Director in the Philippines and Thailand Jackie Wang, calls it.
With the disruption as the preface of it all and a heavy hand on developing AI as an infrastructure, Google is quick to point out that transformation is the inevitable next step. Under this era, the untapped potential of personalization, efficiency, and stimuli will rise quickly to the surface.
The road to hyper-personalization
Because of the saturation in the market, consumers are increasingly swerving away from cookie-cutter products designed for general mass consumption — banking and finance are not spared from this.
The consumer attitude of being open to multiple financial relationships, combined offline and online touchpoint, is pushing towards a more curated, and therefore, connected finance services. The preference for straightforward and transparent does not, however, dissolves the nuances in each platform. Inclusion as the core to financial technology, an assortment of perks and flexible options are outfitted for each user regardless of their existing transactions and credit history.
This disruptive way that fintech has given broad accessibility to its services is one picture of winning consumers who are accustomed to the traditional way of finance. To be specific, a way to be always on, beating even longstanding customer relationships of offline banks to the punch.
Where does Gemini stand?
“We believe that by embracing AI, the financial sector really have a possibility to have a transformative growth,” said Jackie. Particular to Google, Gemini is embedded in its ecosystem and hence, even in its marketing solutions.
“What’s special about Gemini is that while many models are able to process one single type of information, Gemini was built as multilingual. What does that mean? It means that from the ground up, it’s able to understand and combine languages, images, text, video, audio and code all at once.”
We asked Gemini what role can it play in the reduction of risk and fraud management, and its best answer is automation — “Routine tasks like fraud screening, compliance checks, and risk assessments can be automated, freeing up human experts to focus on strategic decisions.”
Touched on by Jackie, she said the Philippines is not unique in experiencing cybersecurity threats, “Without this kind of AI technology, we won’t be able to look at the vast amount of data, that if we just rely on humans, we won’t be able to detect and catch them.”
At the product and service development front, Gemini says it can“Identify areas for improvement and recommend financial products and services aligned with individual preferences.” This is aligned with the spike of products like micro-insurance, buy now and pay later options, and money-lending services.
Case studies of best practices
The immediacy of seeing the spending habits and saving patterns is salient in shaping how financial services need to evolve. Put into digital context, the extent to which consumers go to inform themselves on financial matters are leveraged by ad performance tools like that of Google’s.
Security Bank, for example, reaped a wider audience from broad match targeting — backed by Google’s Performance Max in its campaigns. Meanwhile, for UnionBank, the narrowing to specific customer segments according to search queries resulted in double rate of credit card approvals.
Between Search campaigns and Performance Max, Gemini establishes itself as a viable enabler to engage and convert consumers, tapping the potential of companies to stretch their resources. Among the best bits, it frees room from the need to micromanage and manually optimize; which is a longwinded way to say that identifying the pains that AI needs solving still requires human oversight and collaboration.
“You’re not competing with AI, you’re competing with other people using AI,” said Jackie as to endorse the Google AI Essentials online course for upskilling and training the workforce.
If fintechs and online banks are keen on reinforcing customer protection and fine-tuning their services, losing its attractiveness is a problem for the far future no matter how foreseeable it is.
Past scaling and surging, this third shift now gives chance for the finance industry to stick the disruptive landing into maturity. And if the way to do that is to have that enabling component in engaging with money, all bets are on Gemini.
MANILA, PHILIPPINES — Google announced significant upgrades to Gemini, its advanced AI model, making it even more powerful, helpful, and accurate.
The new version is Gemini 1.5 Flash, which was automatically rolled out to the Philippines. Thanks to improved reasoning and image understanding, Gemini 1.5 Flash delivers quicker and more insightful responses. With the quadrupled context window, people can now enjoy longer conversations and tackle more complex tasks. Soon, Gemini will even allow file uploading for analysis and provide insights using charts and graphs.
The biggest boost to Gemini is 1.5 Flash’s enhanced accuracy. To provide better-informed answers and information, Gemini now provides links to related content within its responses. This feature, combined with the double-check function, empowers searchers to easily verify information.
To better integrate the AI in your daily life, the Gemini mobile app is now also available in the Philippines — simply download it on Google Play or your respective app store. In addition to this, people can now also talk to Gemini on Google Messages.
Google will also expand Gemini access to teenagers globally, in over 40 languages. Teens in the Philippines who meet the minimum age requirement to manage their own Google Account will be able to access Gemini. They can use Gemini for school, explore their interests, learn new things, and prepare for the future. To better empower prudent AI use, Google has focused on implementing robust safety measures and educational resources to support teens in using Gemini responsibly.
SINGAPORE — Sendbird, the communications platform used by the world’s most popular mobile apps, announced its latest innovation: Sendbird Business Messaging. This mobile software & API solution is explicitly designed to empower teams like product, operations, engineering, customer service, and systems to deliver critical customer messages via the most relevant channels so that no message goes unnoticed.
Whether sending a patient checklist before a doctor’s appointment, notifying a traveler about a flight delay, letting shoppers know about traffic or weather issues impeding their delivery time, or giving users a coupon to smooth over a customer service issue, Sendbird provides the only communication tool tailored for efficient delivery of urgent and essential messages across the user journey.
Sendbird Business Messaging offers a sophisticated, omnichannel messaging software & API solution that offers SMS, push notifications, WhatsApp, and in-app notifications. Its innovative channel sequencing feature prioritizes low-cost, high-performing channels over alternative channels, only triggered when needed. This approach minimizes the number of messages sent and reduces costs, preventing customers from being overwhelmed with haphazard messages sent all at once across channels.
“To date, businesses chased after the omnichannel promise by stringing together disparate communications software and APIs to reach their audience,” said Sendbird CEO and Co-founder John S. Kim. “With Sendbird Business Messaging, for the first time, any team, not only marketing, can message customers across channels like SMS, WhatsApp, mobile push, or in-app to deliver mission-critical communication. Not only does this up-level the customer experience, it does so with incredible performance and dramatic cost reduction.”
In today’s attention economy, optimizing communications for the best user experience while optimizing for costs is challenging. Sendbird Business Messaging solves these two problems simultaneously.
“Sendbird Business Messaging has been fantastic for our business. Since deploying it, we’ve experienced a 78% open rate in-app and 30% cost savings overall due to SMS costs cutting with highly effective channels, like in-app,” said Apurva Shetty, Product Manager at Porter. “The app integration flexibility that Sendbird provides allowed us to create a dedicated space where users can find critical messages easily and on their own schedule. This less fragmented and intrusive delivery approach improves performance.”
Sendbird Business Messaging is gaining significant attention internationally among fully digitalized businesses, mainly because of the restrictions on SMS opt-ins. By incorporating in-app messaging into their communication strategies, companies can dramatically expand their reach to nearly 100% of their customer base (typically 30% in highly SMS-regulated regions). This approach allows higher delivery rates of more relevant and persistent content, increasing conversions and reducing costs.
Sendbird Business Messaging Is the definitive solution for product managers looking to empower all business teams and engineers with effective mobile customer messaging. It combines operational user-friendliness with technical flexibility, ensuring quick implementation and extensive customizability. Critical software and API features include:
Mobile omnichannel communications:
In-app messaging
Push notifications
WhatsApp
SMS
A unifying dashboard for all teams:
Message drafting and templating
Omnichannel campaign building and templating
Multi-layer analytics for campaigns, channels, and users
Developer tools:
One-line of code in-app feed UI Kit integrations for iOS & Android
Flexible iOS & Android SDKs for custom implementations
A unified API for system integrations
A single API for developers
As an innovator in mobile omnichannel notification Software and API, Sendbird’s new solution provides a unified API for SMS, WhatsApp, push, and in-app notifications. This enables developers to create custom workflows with their systems to send personal and bulk messages to customers from their CRMs, logistics, or payment stack—For example, sending a transaction receipt of a food order. With iOS & Android UI Kits and SDKs, developers can swiftly integrate notification feeds into their apps using a single line of code or craft customized integrations.
Just as Sendbird changes the game for underserved business teams, it also streamlines integrations, maintenance, and development for software engineers.
