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MANILA, PHILIPPINES — DDB MNL, an award-winning creative agency under DDB Group Philippines, has officially appointed Bia Fernandez as its new Executive Creative Director.

This key appointment reflects DDB MNL’s commitment to bolstering its creative leadership and delivering campaigns that resonate on a global scale. A distinguished leader in the creative industry, Bia joins DDB MNL with a career spanning nearly two decades.

Her impressive portfolio includes over a hundred awards, with international accolades from prestigious platforms like Cannes Lions and One Show pencils. Known for consistently pushing creative boundaries, Bia has a proven track record in managing multinational and top local brands, delivering innovative campaigns that leave a lasting impact.

Before joining DDB MNL, Bia served as Group Creative Director at Publicis JimenezBasic, where she led creative teams in crafting compelling narratives for major brands like Globe and GCash. Her expertise extends back to her time at Ace Saatchi & Saatchi, where she spearheaded creative efforts for significant regional accounts like Safeguard and Pampers.

In 2015, she was recognized as one of the Top five Creative Directors in the Philippines. She believes in the transformative power of advertising to improve the world, a philosophy that perfectly aligns with DDB MNL’s vision.

Her appointment as Executive Creative Director at DDB MNL signals a bold move forward for the agency, which continues to elevate its creative output and set new industry benchmarks.

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Bernadette Canzana

In addition to Bia’s appointment, DDB MNL has also brought on board Bernadette Canzana as Strategic Planning Director. Bernadette, with 12 years of experience in brand strategy, communications planning, and project management, returns to her roots in the agency world after five years on the client side.

Most recently, she served as Campaign and Communication Strategist at Globe Telecommunications, where she played a pivotal role in influencing strategies and campaigns from the early stages of product planning.

Before Globe, Bia was the Marketing Communications Manager for Samsung Home Appliances, overseeing the brand’s comprehensive 360° marketing strategies. Her journey in strategic planning began at DDB Philippines, where she handled communication strategies for over 15 brands. Her work at Publicis Manila included leading the brand portfolio management for Nescafe and Milo, driving significant market share growth and consumer engagement.

“This is a big strategic move for us, strengthening the leadership team to underscore our commitment to deliver campaigns that will drive significant business growth for our clients. I’m confident that this powerhouse team will definitely push the boundaries and drive DDB MNL to new heights,” said Vina Henson, Managing Director of DDB MNL.

With Bernadette and Bia on board, DDB MNL is expanding its leadership team and bringing in fresh perspectives that will elevate the agency’s creative and strategic output. Their combined experience and innovative approach are expected to set new benchmarks, ensuring that DDB MNL continues to deliver impactful and resonant campaigns for its clients.

SYDNEY, AUSTRALIA — Highly acclaimed strategist Sean La’Brooy is returning to Australia to join the burgeoning team at leading independent brand experience agency Akcelo as Group Strategy Director.

Sean has enjoyed a storied career, spending the last five years at Droga5 New York in a series of senior strategy roles and working across a host of major projects, from defining the global brand strategy for Meta, to Super Bowl spots for Molson Coors, and multiple high-profile global pitch wins including Xbox, Levi’s, Coors Light and Tourism Australia.

Prior to his time at Droga5, Sean spent three years at JWT as a Data and Insights Strategist, working with Simon McCrudden, Strategy Partner at Akcelo who said, “Sean fuses super insightful, data-driven thinking with expansive brand and creative strategies, always looking beyond traditional ways of thinking to deliver effective solutions for clients across all touchpoints. He also makes a mean martini.”

Akcelo lures star strategist from Droga5 NY INS

As Group Strategy Director, Sean will work across Akcelo’s Australian and North American offices and global client roster, including McDonald’s, TikTok, and Asahi Beverages.

He added, “I’m thrilled to be joining Akcelo after years of admiring their modern and innovative approach to making an impact for clients. It’s fantastic to be back on home soil and be given the chance to help drive their continued success.”

Dave Di Veroli, Chief Strategy Officer at Akcelo, shared, “We’re incredibly excited to be able to bring home some top global Aussie talent to join Akcelo at this time. Sean’s experience and perspective will help further deepen our strategic capability and unlock new ways of working with our clients.”

Aden Hepburn, Akcelo CEO, said, “This role is a key investment to meet new and existing client needs and strengthen our capability for the future. Sean’s wealth of experience, list of accolades, and fantastic reputation is a great boost to Akcelo’s firepower as we continue pushing our Brand Experience model to new creative heights and strategic depths.”

KUALA LUMPUR, MALAYSIA — FCB SHOUT, the advertising arm of Malaysian-owned and operated creative services company THE SHOUT GROUP, has geared up on talent to supercharge its already stellar growth trajectory.

The agency’s new faces are Loong Sheng Mae as Group Business DirectorCaryl Tan as Associate Brand Director, and Chung Ru Zen as Creative Group Head.

An experienced brand manager who has spent the last 15 years in both local agencies and international networks working with brands like Perodua, Nissan, RHB, and Kao, Loong Sheng Mae brings with her a strong understanding of the automotive, FMCG, and banking industries. As the Group Brand Director of FCB SHOUT, Mae has been tasked to lead and nurture multiple brand management teams to deliver greater growth for several of the agency’s key clients. Prior to joining FCB SHOUT, Mae spent nine years with Spin Communications.

Caryl joins FCB SHOUT after spending nine years in agency and client-side roles. Her strong background in FMCG and corporate sectors, combined with her recent tenure at Manulife, makes her an invaluable addition to the team. At FCB SHOUT, Caryl will work closely with Mae to spearhead the management of the agency’s clients both locally and regionally. 

Chung Ru Zen is FCB SHOUT’s newest addition to the agency’s creative leadership. Having previously worked in Grab Malaysia, VMLY&R Commerce, Leo Burnett and Ensemble Worldwide, Ru Zen’s sterling track record in producing not only award-winning campaigns, but also strategically sound work that have delivered real, measurable results for some of the biggest brands in Malaysia and beyond, is expected to further elevate FCB SHOUT’s creative output and standards.

Syahriza Badron, General Manager of FCB SHOUT, commented, “With the addition of Mae and Caryl, we are confident that our brand management team is now even better equipped to continue delivering unparalleled results for our clients. Having nurtured his skills in both agencies and a creatively progressive organization like Grab Malaysia, Ru Zen is a unicorn creative who is able to conceptualize really creative solutions while still being grounded in the strategy that guides a business. Things are looking really exciting for us in the agency.”

Aside from these new additions, the agency has also promoted Raphael Castellano to Creative Group Head and Jane Leong to Senior Brand Manager.

Raphael, or Raphy as he is affectionately known, has been promoted well-deservedly to mark the completion of his first year with the agency. Since he arrived from the Philippines in 2023, Raphy has been instrumental in providing a cross-border perspective for the creative work that FCB SHOUT delivers for its clients and inspiring his team with his unique brand of bold and unorthodox approach to creativity.

Jane, an integral part of FCB SHOUT’s brand management team over the past four years, has been rewarded for her efforts in growing the stature of her clients and driving greater results for the agency. With her new role as Senior Brand Manager, Jane is expected to play an even bigger role in nurturing her brand management team and delivering greater results to the brands in her portfolio.

Tjer, Head of Creative of FCB SHOUT, shared, “I’m extremely proud to have young and dynamic creative talents like Ru Zen and Raphy with us. Not only are they extremely experienced and skilled creatives who are able to consistently tell amazing stories for brands in fresh, exciting ways, they are also natural leaders who have earned the respect of their teams through their aptitude and patience in nurturing the next generation of creative talents. Supported by a strengthened brand management team, the creatives of FCB SHOUT will achieve even greater things for the agency and our clients very soon.” 

Shaun Tay, Co-owner and Chief Executive Officer of The Shout Group and FCB SHOUT, expressed, “These new hires and promotions are part of our plan to stay ahead of the curve in a constantly evolving industry. By strengthening our teams with talented individuals and giving the well-deserved team members their due recognition, we are not only enhancing our creative capabilities but also ensuring that we continue to be a partner of choice for our clients. These are key moves were making to ensure that The Shout Group and our agency brands are poised for even greater success for years ahead.”

SINGAPORE — Meltwater, a global leader in media, social, and consumer intelligence, has continued to strengthen its footprint in APAC with strategic appointments to its leadership team and the launch of innovative solutions.

Key senior appointments

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Josh Drasta

Josh Drasta has been appointed as Enterprise Sales Area Director for Meltwater APAC. He brings over a decade of experience in sales and partnerships at companies such as Digimind, Google, and Isentia. He was also previously part of Linkfluence, acquired by Meltwater in 2021, and is deeply familiar with Meltwater’s capabilities and solutions.

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Alexandra Feig

As Head of Talent for APAC, Alexandra Feig will lead a dynamic team focused on designing and executing innovative recruitment processes, strategies, and best practices. Prior to joining Meltwater, she led Zendesk’s APAC talent acquisition efforts and held senior talent acquisition roles at Indeed and EssenceMediacom.

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Chris Hackney

Chris Hackney has been appointed Chief Product Officer for Meltwater. With over 25 years of experience in the technology sector, Chris has successfully built several pioneering companies, has a strong history of fostering innovation and growth in B2B Software as a service (SaaS) companies, and held executive positions at Cision and Trendkite, Mercury Healthcare, and AI Guardian. In his new role, Chris leads the strategic direction, expansion, and operation of Meltwater’s product portfolio.

Since his appointment, Meltwater has unveiled a series of major product innovations and partnership announcements, setting new standards for industry excellence and driving the future of AI-powered solutions.

Meltwater’s consumer intelligence solution was used to deliver detailed insights into the Paris 2024 Olympic Games in keeping with its vision of unlocking insights from data using AI. Visual analytics and social listening were used to analyze how sports brands resonated with audiences and how the performance of selected athletes drove their visibility.

“We have seen significant growth this past year in key markets like the Philippines, Australia, China, and Japan, and AI continues to present a tremendous opportunity for Meltwater in the APAC region,” said David Hickey, Executive Director of Asia Pacific at Meltwater. “Our early investment in AI has led to the development of the latest generative AI capabilities, enabling our customers to unlock the full potential of online data without the need for technical expertise. We look forward to building on this momentum and rolling out more innovations that provide greater value, empowering organizations of all sizes to make better data-driven business decisions.”

Accelerating AI-fueled growth with new product innovations

Partnering with Microsoft for the new Meltwater Copilot

Meltwater aims to reinvent how communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.

Meltwater Copilot is a next-generation communications assistant built on Microsoft’s technology stack — including Microsoft, Microsoft Azure OpenAI Service, Microsoft 365, and Microsoft Copilot for Microsoft 365 — that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking, all within their Teams environments.

Debuting with a Meltwater Copilot App for Teams and extension for Copilot for Microsoft 365, this collaboration leverages leading AI technology from both Microsoft and Meltwater to unlock the power of Meltwater’s leading global data set, which processes more than a billion pieces of information each day.

Setting a global standard in brand protection with CYFIRMA

Meltwater has partnered with CYFIRMA, a leader in AI-driven threat intelligence and digital risk protection, to revolutionize brand protection and digital security. This integrated solution combines Meltwater’s AI-powered media and social intelligence suite with CYFIRMA’s DeCYFIR, the industry’s first external threat landscape management platform, to comprehensively monitor and mitigate risks. Organizations can now have enhanced visibility into potential threats across various digital environments, empowering them to proactively safeguard their brand and make informed decisions in our increasingly complex digital landscape.

NEW YORK, USA — TBWA, the Disruption Company, has named a new global leadership team for 2025. US CEO Erin Riley has been elevated to Global CEO, with Erwan Guillou, TBWA\Chiat\Day US CFO and
Global Chief Pricing Officer
, appointed as Global CFO.

From January 01, 2025, they will partner with Ben Williams, Global Chief Creative Experience Officer, and Jen Costello, Global Chief Strategy Officer, as well as TBWA’s agency leaders in 40 countries across the collective.

The appointments follow the formation of Omnicom’s new global division, Omnicom Advertising Group (OAG), which elevated TBWA’s former Global CEO, Troy Ruhanen, and Global CFO, Denis Streiff.

No stranger to TBWA and its proprietary Disruption methodology, Erin has been with the collective since
2016 — first joining TBWA\Chiat\Day Los Angeles as President before taking the helm as CEO in 2021. In 2023, she oversaw the successful unification and subsequent significant growth of both Chiat\Day\NewYork and LA as Chiat\Day US CEO.

Erwan’s tenure at TBWA is even longer — having joined TBWA Paris in 2009. In 2013, he moved to New York to lead the finance team on the network’s biggest global client, Nissan. As CFO, Chiat\Day\New York, and then US, as well as Global Chief Pricing Officer, he has led TBWA’s approach to procurement and operating models, and brings a wealth of knowledge and experience, as well as innovation, to the global role.

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Erin said, “As I think about the challenges and opportunities that face our industry and that of our clients,
TBWA is exactly where I want to be. Over the last near-decade, I have witnessed the power of Disruption, as both a methodology and ethos, transform the fates of brands. I have also seen brilliant, fellow disruptors from across the globe lead with integrity, smarts, and humanity. I believe, genuinely, that TBWA is singular in its combination of scale and spirit. I am honored and humbled to take on the charge of continuing to build on the excellence of this Collective.”

With a keen understanding of the business of creativity, Erin — in partnership with Erwan as CFO — has driven double-digit growth across TBWA\Chiat\Day US. She has delivered significant new business success, winning hallmark clients such as Discover, Directv, Levi’s, and Sephora, as well as nurturing long-standing client relationships with Hilton, Gatorade, and many more. Erin was named a Campaign US 40 over 40 honoree in 2023, and TBWA was honored as one of Adweek’s top five US agencies and a Stand Out Agency on AdAge’s A-List that same year.

Erin loves to reveal the souls of brands. Time spent on both the brand and agency side has honed her
unique ability to blend marketing intelligence with creative magic to orchestrate the total brand experience for her clients, propelling them into the cultural conversation. One key focus for her will be scaling the best-in-class specialisms within TBWA that have delivered significant growth and breakthrough work around the world. These include DxD by TBWA\ for design, Feed by TBWA\ for social content creation, and Plex by TBWA\ for B2B and complex businesses.

Troy commented, “I’m incredibly proud to say that, once again, TBWA and Omnicom are investing in the elevation of our homegrown talent, rewarding our very best, and offering them new and exciting opportunities for progression within our businesses.

“Erin is a powerhouse. She leads with both head and heart, with an exceptional sixth sense for what will make the difference for the brands across TBWA’s portfolio. She builds enviable talent pools and brings everyone along with her. With Erwan at her side, the 11,000-strong collective is in the best possible hands.”

HONG KONG — DDB Group Hong Kong has promoted Adrian Tso from Head of Strategy to Chief Strategy Officer. It will be Adrian’s fifth promotion in the nine years he has been at the agency, and second since leading the strategy team back in 2019. 

The announcement comes off the back of a particularly strong year for DDB Group Hong Kong’s strategy team, receiving considerable recognition for their effectiveness work for clients. Accolades reflecting the quality of the team and strategic product have included winning the coveted HK Grand Effie, contributing to DDB being named the most successful agency at the 2024 HK Effie Awards, and the highest ranked HK agency in the Effie index, as well as a WARC ranking in the top 50 of most effective agencies in APAC, and the only HK agency receiving the honour of winning at this year’s WARC awards for effectiveness.

Adrian will continue to report directly to DDB Group Hong Kong CEO Andreas Krasser, and is tasked with maintaining the strong momentum in effectiveness work for the agency while also building new business streams for the agency. 

DDB Group Hong Kong CEO Andreas Krasser commented, ““Adrian is the human intersection of strategy, technology, and business acumen: the holy trinity for a planner – always sought after, almost never mastered by only one mind. What’s more, Adrian has an unparalleled work ethic; there is no unworthy brief for him, he tackles every challenge with excitement and sees opportunities where others often only see chores. He continues to prove himself as a major force here at DDB, and I know will only further elevate the value of strategic thinking in our marketplace and beyond.”

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Adrian Tso

Adrian Tso said of the promotion, “As a market, Hong Kong is coming off of a long stretch of advantageous prosperity into much more competitive and unforgiving circumstances. And I can’t think of a more opportune time for my team and myself to remind the market why creative and effective marketing matters. This is what we will be aiming to do, with every single project, for every single client.”  

Alongside his role in helping clients develop effective campaigns and overseeing the strategy team, Adrian invests significant time in mentoring future advertising professionals. He is a regular guest lecturer at universities in Hong Kong and has managed the agency’s internship program for multiple years. Additionally, he is a member of the Global Strategy Council for the DDB network and frequently engages in industry events, serving as both a juror and presenter at award shows and festivals.

SINGAPORE — Electriclime° are delighted to have brought Indigo Bates on to its director roster for representation throughout ANZ, APAC and MENA.

A British/American director, Indigo was born and raised in London, but has spent the last 10 years across multiple cities, including Paris, Buenos Aires and New York.

A globally-recognized commercial filmmaker, she has worked on major campaigns for brands such as Western Union, Moët & Chandon, NordicTrack, Adidas and many more.

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Balancing her time between commercial and narrative work, her short films have screened at international festivals in NY, LA, Mexico, London and Edinburgh.

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Indigo Bates

Indigo said: “I’ve admired electriclime°’s work for a while – it all feels super cohesive to me; exuding a true love of the craft. I’m excited to start working together in new markets alongside such an A-team of filmmakers.”

Being a musician and a linguist, fluent in French and Spanish, her love of communication and music deeply informs her filmmaking approach, while she constantly searches for inspiration from everything around her.

“I love the little things – the human moments caught on film that feel truly relatable,” Indigo added. “I don’t believe in spelling things out for people; if I’m trying to tap into some universal truth then it’s going to come across in the minutiae. Drama and humour live and die in the details. 

“Movement excites me, flickers of expressions that convey so much with so little, cheeky humor that makes a scene memorable – quotable even.”

“Inspiration can come from anywhere. I feel most inspired when I’m travelling, seeing and feeling new things. The stories that get me the most are always love stories. Ideally when there’s some unrequited element, or past regret or impossibility to them,” she concluded.

MANILA, PHILIPPINES — Everyone’s in search of something beyond the surface whether it be happiness, purpose, or the meaning of life. Oftentimes in that pursuit, life steers us away from what we initially envision, guiding us off the beaten path.

Such is the case for acclaimed film director Dustin Celestino, who spent an afternoon with adobo Magazine to revisit the winding roads that brought him to where he is today.

Dustin has had an illustrious career in film. He’s won three Special Jury Awards — the first from the 2019 Cinema One Originals Digital Film Festival for Utopia and the other two from the 2023 Cinemalaya Independent Film Festival for Ang Duyan ng Magiting (The Cradle of the Brave) (The Special Jury Prize and the Special Jury Award for Best Ensemble Acting). Along with his accolades, he’s been revered for his unconventional and refreshing style.

However, to understand Dustin as a filmmaker is to learn that he was a writer first. When asked how he began writing, he chuckled. “I had a crush who was part of the Malate Literary Folio (the official literature and visual arts publication of the De La Salle University – Manila) and was like, ‘Alright. I want to talk to that girl. I need to be part of that organization.’”

Although Dustin and his crush-turned-college-sweetheart didn’t stand the test of time, joining the college organization set him on a lifelong journey. He submitted multiple entries at his college’s Literature Awards that year and placed both second and third for English Fiction. “I thought, ‘Ooh. This isn’t so bad. Maybe this is something I can do.’ Which is why I continued doing it.”

Dustin wasn’t writing fiction from the get-go though; he was a Communications major who shifted into Philosophy after a teenage existential crisis. “The problem with me, at that time, was that I [had] nothing important to say. I thought, ‘Maybe I’m doing it wrong. I’m putting the cart before the horse, learning communication arts before I had anything worthy to communicate.’”

When Dustin transferred to Philosophy, he fell in love with literature and discovered a throughline between the authors he gravitated toward. He realized that writers like Albert Camus and Jean-Paul Sartre, although primarily philosophers, also had their work placed in the literature section due to their writing style. While searching for a particular Camus book, Dustin ended up exploring the literature section, where he discovered a range of intriguing stories. This newly sparked interest led him to consume nearly a book a week.

That eureka moment and thirst for knowledge stayed with Dustin, and he found other ways to quench that curiosity. After graduating in Philosophy, Dustin balanced between working as a professor at the Asia Pacific College and pursuing a master’s degree (MA) in Creative Writing at UP Diliman for the next eight years to obtain the requirements needed for teaching. “That’s how I got into film. Naubos ko ‘yung classes na pwede ko i-take” (I used up all the classes I could take).

By the time Dustin was doing his thesis on theater, he applied to The HOOQ Filmmakers Guild and reached the top 10 in Asia as a semi-finalist, but he wanted to make the top five so a pilot could be granted. “I took that opportunity instead of the thesis in my last year. Tapos (Then), after that, nag-MRR na ako. (He failed to finish the requirements of his degree program within the given timeframe). I wasn’t able to finish the MA, and I didn’t make it to the top five. So, I lost both. That’s how my career in film started back in 2018 — not in a good way.”

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Dustin’s entry into the industry may have been rocky, but he set sail with his debut feature film Utopia a year later, which went on to win awards and cement his credibility as a director. This incredible feat wouldn’t have been possible had it not been for the skills he acquired throughout his academic life.

Adobo Magazine asked Dustin how writing informs his films and he answered candidly. “I think it’s a storytelling instinct. There are things that I know are taught not to be done, but I do it anyway because I know it works in certain media.”

He then mentioned the “short story cycle,” a bunch of interrelated short stories with an overarching narrative, and how that literary concept is common in his films. “That’s how I write some of my work — not in the way that subscribes to the three-act structure of a usual screenplay but in a way that adheres to certain short story patterns I’ve read over the years.”

“My background in literature contributed to my filmmaking because it gave me a broader idea of what is possible with the story,” Dustin continued. “I’m not restricted to the conventions of screenwriting because I’ve read stories that do not follow this particular structure but have worked for me.”

Aside from his literature background, Dustin believes philosophy has aided his storytelling. “I have, I guess, an innate understanding of how we perceive stimuli, how the mind perceives certain things, and how we associate one thing with another. Philosophy showed me possibilities [on] how we can make the creative aspects and tools more articulate.”

Color, symbols, and Ludwig Wittgenstein’s “language games” are some of the many pieces Dustin uses for an “intended emotional effect.” “These are things we manage through style, tone, and mood [which] can be connected to things we learn in philosophy. Philosophy taught me how to better manage meaning as it’s perceived or interpreted by others.”

Dustin’s philosophical approach is also seen in his films’ subject matters, often undertaking important advocacies. “In order to feel passionate about something, you have to delude yourself into thinking it’s important because filmmaking is hard. I always tell my partner (Janel Gutierrez), ‘Every time you make a film, it’s like you’re chopping off a limb,’ because it takes so much from you — emotionally, psychologically, physically.”

“So, to make those sacrifices, you have to believe that it’s important and worth the sacrifice which is why the only films we (SINE METU) take on as part of our brand [are] advocacy projects.”

To further hone in on his craft, Dustin does commercial work, and he thinks that shouldn’t be deemed as less than. “My projects with Vivamax and Regal give me an opportunity that’s not available to most directors, which is practice. Directing is one of the few things you can’t practice at home because you need collaborators. A budget. It costs money to practice.”

“Directing, in my opinion, is not even a technical skill; it’s a social skill. And, that social skill is practiced on set. You can’t learn [it] in a book. The book will always teach you how to shoot with perfect conditions, and those perfect conditions do not exist, especially within the [local] industry.”

Mastering the trade is one thing, but learning the ropes of the Philippine film industry is a whole other beast. That’s why, as a professor at the De La Salle-College of Saint Benilde, Dustin is making sure the writers who follow in his footsteps won’t have to go through the hardships he once did.

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“It’s a fulfilling thing to see how much growth there is in your mentees. There’s a certain expression a person makes when they make a mental breakthrough. When they realize na parang, ‘Ah, ganun pala’ (like, ‘Oh, that’s how it works’). And, that’s my favorite moment. I’m creating shortcuts for this new generation of writers so that when they reach my age, they’re better than I am.”

Dustin’s desire to nurture young talent may seem selfless to some, but to him, viewing them as the future instead of a present threat is simply passing on what he learned from his mentors. “Rody Vera has been reading most, if not all, my works, and we’re both screenwriters. He has every reason to be like, ‘I don’t wanna teach this guy anymore. He’s gonna come after my job.’ But, he takes that risk [because] that’s part of the evolution of our culture and craft — that there has to be someone to take the mantle. Sir Ricky Lee also has that same approach.”

Now a mentor himself, Dustin has gained new insight. “Something about masters you can’t take away from is their confidence. I can teach you everything I know, and at some point, you’re going to be better than me, but my value will not be diminished by your value. When I increase your value, it doesn’t take away from mine.”

Indeed, Dustin’s value has remained fully intact. His upcoming film Habang Nilalamon ng Hydra ang Kasaysayan (As the Hydra Devours History), inspired by mythological characters, has secured him and his team a spot among the finalists at the 2025 Cinemalaya Philippine Independent Film Festival — reinstating that generosity does not hinder one’s success.

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Dustin has traveled far and wide to arrive where he is today, and as he continues to explore the world of film, he wants to share stories that matter. “We’re in a situation right now where we don’t know where the country’s going and we don’t know if there’s a bright future ahead of us. But, the question I want to ask is, ‘If there was no bright future, is it still worth fighting for that future?’”

Dustin has a poignant answer to the hard-hitting question. “It’s this attempt to be good, even in the face of overwhelming evil, [that] makes life worthwhile. If we’re just going to turn into monsters like the ones that surround us, then that’s similar to death. The only way to make life fulfilling or meaningful is this heroic resistance to evil and the preservation of our humanity, and that’s what I think our stories should be about.”

The road that lies in front of Dustin is one he doesn’t want to walk through alone; he believes that as a director, the everyday struggles of Filipinos are heroic acts that must be made known. Detours and dead ends are inevitable when navigating through life, but like Dustin, maybe it’s the hope for a brighter tomorrow that lights the path to stay on course.

DAVAO, PHILIPPINES — For over 30 years, Rosie Dominguez has been the driving force behind Alsons Development and Investment Corporation (Alsons Dev), Davao City’s leading real estate developer. Her dedication, strategic vision, and unwavering commitment to excellence have propelled the company to new heights, significantly shaped the landscape, and enhanced the quality of life in Davao. 

Following her retirement as Executive Vice President, it is fitting to reflect on Rosie’s remarkable achievements and lasting impact on Alsons Dev.

A legacy of pioneering developments

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Rosie’s tenure is highlighted by groundbreaking projects that have transformed residential living in Davao. A major milestone was the relaunch of the company’s initial residential project, Ladislawa, into Ladislawa Garden Village. This project was Davao’s first themed residential community and the city’s first subdivision with country club facilities, setting a high standard for future developments.

From 1994 to 2010, Alsons Dev built a reputation for exceptional living spaces by incorporating community-centric designs. Projects like Woodridge Park, Las Terrazas, Northcrest, Fernwood, Wood Lane, and Eden Ridge established the company as a leader in creating high-quality residential environments.

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In 2013, Rosie led the development of Northtown, a vibrant township designed to meet the city’s evolving needs. This was followed in 2016 by the introduction of a new mid-cost housing brand, Nurtura Land and Home, with Narra Park Residences as the maiden project.

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The 2022 launch of Poblacion Market Central further diversified the company’s portfolio and enhanced the local shopping and dining experience. Poblacion is the new home of the shops from the Aldevinco Shopping Center, Alsons Dev’s pioneering shopping center that operated from 1965 to 2021.

Expanding beyond Davao, Alsons Dev also ventured into Alabel, Sarangani in 2023 with the launch of a master-planned, mixed-use township, Avia Estate, and Narra Park Residences Avia.

Celebrating success and excellence

Rosie’s exceptional leadership didn’t go unnoticed, as Alsons Dev earned numerous recognitions under her guidance. From 2020 onwards, the company was named one of the top real estate developer partners at the BPI Partners Appreciation Night, honored as one of the top local developers in terms of title delivery and production.

Additionally, Narra Park Residences and Northtown Residences both received accolades from the 11th PropertyGuru Philippines Property Awards and The Outlook 2023: Philippine Real Estate Awards by Lamudi, further demonstrating the company’s versatility and excellence in the real estate sector.

Passing the torch

Rosie’s influence extends beyond projects and awards. Her dedication has been key to establishing Alsons Dev as the leading real estate developer in Davao City, fostering a strong organization poised for continued success.

Reflecting on her career, Rosie shared, “It’s been an incredible journey working alongside talented individuals to build Alsons Dev and positively impact Davao. Together, we’ve created thriving communities and a strong sense of belonging. I’m confident that our team will keep excelling and enhancing the lives of Mindanaoans for years to come.”

Rosie Dominguez legacy in Alsons Dev insert1

As Rosie retires, her son, Miguel Rene Dominguez, takes over as the new President and CEO of Alsons Dev. The young Dominguez has held various key roles within the Alcantara Group group of companies, bringing a wealth of experience and a fresh perspective to his new position.

Miguel expressed, “My mother’s dedication and vision have profoundly shaped the company and the city. I am honored to continue her legacy of creating exceptional living environments and contributing to Davao City’s growth.”

Rosie’s retirement marks the end of a significant era at Alsons Dev but also heralds a new chapter of growth and opportunity. With a solid foundation and a forward-looking vision, Alsons Dev is well-positioned to continue shaping Davao City’s landscape and delivering outstanding living experiences for future generations.

SINGAPORE VIRTUE, the agency powered by VICE, has appointed two dynamic talents to its APAC team, reinforcing the agency’s drive to build brands from within culture.

Clive Sin joins as Senior Content Creator, while Marie Lee comes on board as Senior Strategist. Both hires represent VIRTUE’s commitment to embracing unconventional talent, going against traditional silos to create the agency of tomorrow.

With a background that spans creative development, content creation, and production, Clive brings a multidisciplinary approach to his work. He was previously at RAPP Singapore and has also worked at Studio 155, Socialyse, and Havas.

Clive will play an integral role within VIRTUE’s content and entertainment stud, an end-to-end offering that includes content strategy, creative development, production, and measurement. The agency’s entertainment-driven DNA will be leveraged to produce high-quality, engaging content for clients and support VIRTUE’s growth and ongoing success. 

Marie joins from VaynerMedia, where she spent over two years in a senior strategy role. With a strong foundation in documentary research and experience at Culture Group, her experience has honed her skills in cultural prediction, strategy, and social insights.

At VIRTUE, she will lead strategy on the global social retainer for prestige beauty brand Clé de Peau Beauté, in addition to driving the agency’s cultural foresight and prediction capabilities — a proprietary model for brands to qualify culture capital and identify networks and communities for growth, to provide a deeper and more meaningful view into culture and the context of the world.

Lesley John, Managing Director at VIRTUE APAC, said, “We pride ourselves on attracting talent that is fearless in pushing boundaries, challenging the status quo and an ability to think beyond conventional career paths. Clive and Marie are perfect examples of the new generation of creatives and strategists who are reshaping our industry. Their unique perspectives and fluid approaches to how they work will further elevate our ability to create culturally resonant and impactful work for our brands.”

Clive shared, “VIRTUE has a strong reputation of embracing experimentation and innovation, and I’m excited to bring my experience to the agency. I look forward to collaborating with a team that values diversity of thought and is committed to building brands that resonate with culture.”

Marie added, “VIRTUE’s approach to strategy is refreshingly aligned with my own philosophy of immersing in culture to inform and inspire. I’m excited to bring my passion for pop culture and brand building to a place that truly values non-conventional thinking and cross-disciplinary collaboration.”

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