Press Release

Campaign Spotlight, Press Release

Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups

Written by Chaz

LONDON, UK — Supermarket chain Morrisons has celebrated and reinforced its commitment to its “More Card” loyalty scheme by launching a new brand platform and integrated, multi-platform campaign. Created by Leo Burnett, “Pay Less with More Card” is designed to increase sign-ups and regular use of the “More Card” by emphasizing the significant savings customers can enjoy through its exclusive, significantly lower prices.

The campaign kicks off today with two humorous 30” films that feature customers experiencing light-hearted confusion over the concept of the “More Card” as they’re paying so much less for their shopping. The tension builds as customers glance around the “More Card” signs displayed across their local Morrisons store in bewilderment. The music crescendos as the customers slowly realize they are paying far less, and the films end with the customers scanning their “More Card” triumphantly.

The films, alongside above-the-line activations, featuring a refreshed visual identity, spotlight the vast array of products available at lower prices. The campaign spans TVC, print, digital OOH, social media, and a radio partnership with Bauer Media.

In addition, “Pay Less with More Card” includes a range of social creative spots, including the “Trolley v Trolley Competition” where customers will race against the clock to list as many discounted products as possible. A lucky few participants will win their weekly shop, adding an extra layer of excitement and engagement. The challenge will be further amplified in-store, pitting customers against each other in a head-to-head battle. At the same time, Morrisons employees across the nation will announce the “More Card” deals to unsuspecting customers over the tannoys with the reactions captured via social channels. The social campaign aims to showcase that with so many deals landing each week, it’s challenging to name them all.

Morrisons and Leo Burnett will also show audiences how to maximize the “More Card” prices with a special edition of its CookMark Series. Audiences will join budgeting recipe content creators to cook up meals under a budget, made only with products included in “More Card” Prices.

The new brand platform “Pay less with More Card” comes as Leo Burnett recently expanded its scope with Morrisons, adding social to its creative remit in June 2024.

All media was planned and bought by Wavemaker UK.

Rami Baitiéh, Morrisons CEO, said, “The ‘More Card’ loyalty scheme is at the heart of our commitment to offering unbeatable value to our customers. With the ‘Pay Less with More Card’ campaign, we’re not just highlighting the incredible savings available but also making it fun and engaging for our customers to discover all the benefits of being a More Card member.”

Kimberley Gill, Creative Director at Leo Burnett UK, added, “Loyalty is a busy and noisy space. So, we wanted to celebrate the More Card in an entertaining and ownable way. With a good dollop of storytelling, plenty of interactive challenges, and finished off with our More Card Merch Man.”

CREDITS:

CAMPAIGN TITLE: Pay Less with More Card
CLIENT: Morrisons
ADVERTISING AGENCY: Leo Burnett UK
CCO: Mark Elwood
EXECUTIVE CREATIVE DIRECTOR: James Millers and Andrew Long
CREATIVE DIRECTOR: Kimberley Gill
COPYWRITER: Conrad Swanston
ART DIRECTOR: Alex Bingham
AGENCY PRODUCER: Lou Pegg
CREATIVE DIRECTOR OF DESIGN: Dave Allen
DESIGNER: Harry Ingrams
HEAD OF PLANNING: Joe Beveridge
PLANNING DIRECTOR: Rebecca Field
BUSINESS LEAD: Sophie Garrett
ACCOUNT DIRECTOR: Matt Paul
SENIOR ACCOUNT MANAGER: Carys Parry
ACCOUNT EXECUTIVE: Meyaa Nelson
MEDIA BUYING AGENCY: Wavemaker UK
MEDIA PLANNER: Richard Bartlett
MEDIA BUSINESS LEAD: Dan Jannings
MEDIA ACCOUNT DIRECTOR: Laura-Louise Cooper
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: Craig Ainsley
EDITOR: Tim Hardy @Stitch
PRODUCER: Joshua Smith
POST-PRODUCTION COMPANY: Black Kite
AUDIO POSTPRODUCTION COMPANY – Sine Audio
SOUND DESIGNER – Phil Bolland

September 6, 2024
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Campaign Spotlight, Press Release

KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience

Written by Chaz

HONG KONG — iProspect Hong Kong has recently spearheaded KFC Hong Kong‘s brand campaign with the sought-after Japanese anime Attack on Titan The Final Season. This “Krunch! Chill Out and Attack On!” campaign marks another massive undertaking by KFC with an iconic anime IP. Despite the anime’s focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.

Through its dedicated IP offerings and a masterful blend of creative, media, and UX/UI elements, iProspect thoughtfully reframes these intense anime motifs in a way that resonates with the local market and aligns with KFC’s brand identity.

At the heart of the campaign is KFC’s brand positioning of providing a “Krispy” break, a moment of indulgence and relaxation amidst the daily pressures of life. This concept is masterfully brought to life through the animated commercials that integrate Attack on Titan characters into scenarios that mirror the daily struggles faced by local consumers. Leveraging iProspect’s creative expertise in seamlessly marrying animated IP and the brand products, the animated Titan characters were designed to carry KFC chickens in their hands, further echoing the KFC brand identity of playful and bold.

One of the animated spots features the Attack Titan dressed in business attire who emerges to tell a stressed-out office worker “Feeling stressful? Eat KFC to relax! (有壓力? 食件雞囉!)”. The other commercial features the Attack Titan who stopped the Jaw Titan with a student backpack who is overwhelmed with homework, to “Slow down, chill out and eat KFC to relieve (唔洗咁 chur 喎，食件雞唞吓啦你!)”.

“Slow down, chill out and eat KFC to relieve (唔洗咁 chur 喎，食件雞唞吓啦你!)”

“Feeling stressful? Eat KFC to relax! (有壓力? 食件雞囉!)”

These relatable scenarios, enhanced by the use of familiar Hong Kong idioms and colloquial phrases, further enhances the local relevance and resonance of KFC’s brand messaging.

iProspect Hong Kong and KFC have developed a line of six exclusive merchandise items inspired by “Attack on Titan: The Final Season” character elements with a pun-intended product name in Cantonese – “Krispy Break” Maneuver Gear (唞唞「雞」動裝置),” including “Krispy Break Titan Eye Mask,” “Survey Corps Neck Pillow with Cape,” “Infinite Stress Popping Bucket,” “Survey Corps Krispy Break Portable Fan,” “Titan ‘Kooling” Towel,'” and “‘Krispy Break’ Acrylic Stand Blind Box,” aimed to remind working classes and students to take a break during their busy days.

KFC and iProspect Hong Kong have taken the collaboration a step further by transforming the flagship KFC store in Causeway Bay into a fully immersive “Attack on Titan” experience. Both the interior and exterior of the store are decorated with the designs of the anime characters, bringing the thrilling Titan scenes to life.

The second floor also features two giant photo spots, recreating classic scenes from the anime. This first-of-its-kind move showcases KFC’s commitment to providing consumers with a 360-degree engagement that aligns with their brand positioning of making life easier and offering an instant space for people to dive in, set themselves free, and indulge in what they want for a moment.

To further reinforce the brand’s role in providing a moment of respite and relaxation, KFC created an opportunity for the audience to reflect on their daily stresses and the need for a break. Leveraging iProspect’s UX/UI expertise, an interactive “Titan Attribute” game has been implemented to allow consumers to match their personality traits to corresponding Titan characters and discover their “Titan alter ego” with tailored stress-coping methods. At the end of the game, customers are provided an incentive to visit KFC stores as a means of addressing their daily stresses.

“We are thrilled by iProspect Hong Kong’s ability to cater to all our needs for this captivating ‘Attack on Titan’ collaboration,” said Janet Lau, Marketing Director, KFC HK & Macau. “The strategic partnership with ‘Attack on Titan’ enables us to successfully communicate our brand identity and connect with our customers, particularly engaging with a younger demographic,” she added.

Christa Ma, Business Director, iProspect Hong Kong commented, “This successful campaign showcases our agency’s expertise in bringing IP activations to life, especially through the immersive Causeway Bay flagship store experience and the diverse merchandise offerings. It demonstrates our ability to deliver innovative, eye-catching campaigns that drive real impact and engagement. By tapping into the beloved anime’s characters and motifs, we’ve successfully engaged the busy working class and student segments, delivering a campaign that strikes a profound chord with our target audience.”

The campaign runs from August 22 to September 18 and is promoted across a diverse array of multimedia platforms, including television broadcasting, digital channels, outdoor advertising, influencer social media channels, print ads, the MTR network, and the domination of the Causeway Bay KFC flagship store and all other KFC stores.

September 6, 2024
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Campaign Spotlight, Press Release

Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education

Written by Chaz

MUMBAI, INDIA — Conceptualized by Scarecrow M&C Saatchi, the campaign for Sportz Village is based on the premise that “Champions are not born; they are created in schools.”

The film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports. It highlights how the syllabus for becoming a champion is rigorous, how every day is a new exam, every failure a new lesson, and every challenge a new opportunity.

The campaign highlights that the challenges faced in sports mirror those faced in life and how the right training, curriculum, and preparation help create champions in both sports and life.

Saumil Majumdar, CEO and Managing Director of Sportz Village, shared, “Sportz Village celebrated its 21st birthday on August 31. This was an important milestone in our mission of getting 100 million kids to play and creating champions in life.

In the last 21 years, our programs have touched the lives of over 60 lakh children and youth from more than 18000 private and public schools across 22 states in India. We have partnered with over 100 brands and corporates, sports academies, federations and leagues, and Governments who believe in the power of sport in building healthier, happier, and more connected communities.

On our 21st birthday, we are happy to share our biggest campaign to date — Creating Champions In Life.”

The campaign reiterates two focal points. One is that sport is key to a child’s learning and development, imparting life skills that makes you a champion in life. Second, is to address the larger goal of broadening the talent pool for India for the 2036 Olympics. Sportz Village has a systematic pathway to identify promising student athletes and groom them, in order to build an army of student-athletes who will win medals for India.

Raghu Bhat, Co-founder of Scarecrow M&C Saatchi, said, “We wanted to show a school’s role in creating a champion, in an interesting manner. Hence the creative idea of ‘Champion ka Syllabus’ was developed. The visuals combined with the voiceover, which is is laden with insights and life observations, makes it highly watchable.”

Kapil Tammal, National Creative Director at Scarecrow M&C Saatchi, added, “With this campaign, we aim to encourage children in schools to go beyond viewing sports as just a hobby. For India to shine on the global stage, including the Olympics, this journey must start in our schools. While academics are prioritized, sports often take a back seat. When pursued with the right guidance and support, sports can unlock a child’s full potential, transforming their future in remarkable ways.”

CREDITS:

Client: Sportz Village
Client team: Saumil Majumudar, Upma Jain, Nishant Parvataneni

Agency: Scarecrow M&C Saatchi
Creative team: Kunal Parkar, Kapil Tammal, Narendra Naik, Shivani Sule
Production house – Puppet Pictures
Director – Naren Multani
Producer – Hozefa Alibhai
DOP – Prabhu Mohanty
Casting – Girish Jamdhade
Post Production – Splice Studioz
Offline editor – Vipin Yadav
Music Director – Gavin Pereira

September 6, 2024
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Campaign Spotlight, Press Release

James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!

Written by Chaz

MANILA, PHILIPPINES — Get ready to meet the new crew that’s set to redefine nights out. PepsiCo Philippines has launched its newest innovation, Hard Mountain Dew, now with a 5% alcohol kick, alongside a new trio featuring James Reid, Jericho Rosales, and Juan Karlos.

These three icons of excitement and adventure are coming together for the first time, bringing their unique flair to the bold new Hard Mountain Dew — the ultimate drink for fun, epic, and unforgettable nights. Their vibrant personalities and thirst for adventure perfectly embody the free-spirited and thrill-seekers who want to have a memorable night.

Whether at a party, heading out for a weekend escape, or simply looking to add extra buzz to hangouts, Hard Mountain Dew, with a 5% alcohol kick and 95% vibes, is the perfect fuel for a night guaranteed to be 100% epic.

“We’re thrilled to launch the all-new Hard Mountain Dew in the Philippines with James, Jericho, and Juan Karlos,” said Ray Philip Pine, Marketing Director of PepsiCo Philippines. “We believe they perfectly represent the spirit of Filipinos who love to have a good time and live life to the fullest with the help of a refreshing burst of Mountain Dew and that 5% alcohol kick.”

James Reid shared, “We’re very excited about the launch of Hard Mountain Dew as it’s all about having a good time and making the most out of every moment with your tropa. I’m ecstatic to be a part of this crew and bring this new vibe to the Philippines.”

Add some thrill to your night with new Hard Mountain Dew! 🐉 Now available in select stores. Try it now! #HardYestoHardMountainDew

ASC Ref. No. P0103P082124M pic.twitter.com/VMCkqnK3Ti
— Hard Mountain Dew Philippines (@HardMtnDewPH) August 27, 2024

Hard Mountain Dew is now available in two flavors: Original for the same citrusy flavor with an alcohol kick, and Beach Blast for a hint of tropical fruits. You can grab your 330mL cans in select supermarkets, convenience stores nationwide, and online-selling platforms for consumers of 18 years and above. It’s time to try it with your squad and experience the new formula for an epic night!

Follow Hard Mountain Dew at Facebook, TikTok, Instagram, and YouTube at @hardmountaindewph and @HardMtnDewPH on X (formerly Twitter) and get ready to say hard yes to that epic kind of nights. Drink responsibly. #HardYesToHardMountainDew

https://www.instagram.com/p/C-r7sD0y-ou

September 5, 2024
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Brand & Business, Press Release

Bizarre Bar celebrates Filipino childhood with newest cocktail

Written by Chaz

MANILA, PHILIPPINES — In the heart of Makati’s vibrant Poblacion district, Bizarre Bar has elevated its reputation with a cocktail degustation experience that transcends mere drinks to a heartfelt tribute to Filipino culture.

Highlighting its “Ampaw” cocktail, the bar fused traditional Filipino flavors and modern mixology. This dedication is deeply personal for Bizarre Bar’s Beverage Director, Ian Libang. The “Ampaw” cocktail, named in honor of his mother, reflects his commitment to his roots and the bar’s mission to showcase the rich culinary traditions of the Philippines. By incorporating his mother’s cherished recipe into the final cocktail of the evening, Ian honored his background and reinforced the bar’s dedication to preserving heritage flavors.

Ian shared a touching childhood memory that inspired the “Ampaw” cocktail. He reminisced about how his mother would make toasted rice treats from the burnt rice at the bottom of the rice cooker.

“Every summer, when rice would spoil quicker, my mom would collect the burnt rice at the bottom to preserve it. She deep-fried it, sprinkled it with sugar, and served it on a newspaper cone. This practice was actually passed down from her father, as she grew up on a farm, ” he explained.

This nostalgic recipe inspired the final cocktail of the night, which blended clarified wild turkey bourbon with toasted rice sorbet for a distinctive tasting experience. A swig of “Ampaw” reveals the familiar smoothness of a classic bourbon, followed by the unexpected yet delightful punch of burnt rice and tangy flavors from the cold sorbet, which contrasts beautifully with the warm, clarified spirit.

The “Ampaw” cocktail emerged as a standout conclusion to the evening, rounding off a night of expertly crafted cocktails and thoughtfully paired bar bites. It left a lasting impression on guests and solidified Bizarre Bar’s reputation for delivering culturally rich and unforgettable dining experiences.

Ian noted that the “Ampaw” delivered effectively as a celebratory toast like he intended. He added that the well-balanced cocktail was meant to surprise guests and cement a special experience with Bizarre, saying, “People come in expecting that the dessert is the final course of the night. With the unexpected Ampaw, the perfect balance of sweetness and acidity, along with textures and temperatures cleanses the palate and etches Filipino heritage flavors in the memory of guests even after they leave Bizarre.”

Presidential Communications Office (PCO) Assistant Secretary Dale De Vera, a guest and advocate of Filipino culture, said. “We are always grateful for businesses that spotlight Filipino culture and traditions. Bizarre Bar’s cocktail degustation, with its unique offerings and compelling storytelling, truly elevates the Filipino brand. The ‘Ampaw’ toast was a remarkable end to an unforgettable evening,” he noted.

Bizarre Bar’s commitment to celebrating Filipino heritage through innovative cocktails reflects a broader trend in the local dining scene. This approach highlights traditional flavors while giving them a modern twist. As more establishments embrace this trend, diners enjoy exceptional food and drinks alongside stories that connect them to Filipino culture.

Experience Filipino storytelling through mixology at Bizarre Bar in Makati’s Poblacion. Book a table here.

Photo from @thebizarre.ph instagram: instagram.com/p/C_c82gGzy_N/

September 5, 2024
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People, Press Release

Award-winning creative Bia Fernandez joins DDB Group Philippines as Executive Creative Director

Written by adobo magazine

MANILA, PHILIPPINES — DDB MNL, an award-winning creative agency under DDB Group Philippines, has officially appointed Bia Fernandez as its new Executive Creative Director.

This key appointment reflects DDB MNL’s commitment to bolstering its creative leadership and delivering campaigns that resonate on a global scale. A distinguished leader in the creative industry, Bia joins DDB MNL with a career spanning nearly two decades.

Her impressive portfolio includes over a hundred awards, with international accolades from prestigious platforms like Cannes Lions and One Show pencils. Known for consistently pushing creative boundaries, Bia has a proven track record in managing multinational and top local brands, delivering innovative campaigns that leave a lasting impact.

Before joining DDB MNL, Bia served as Group Creative Director at Publicis JimenezBasic, where she led creative teams in crafting compelling narratives for major brands like Globe and GCash. Her expertise extends back to her time at Ace Saatchi & Saatchi, where she spearheaded creative efforts for significant regional accounts like Safeguard and Pampers.

In 2015, she was recognized as one of the Top five Creative Directors in the Philippines. She believes in the transformative power of advertising to improve the world, a philosophy that perfectly aligns with DDB MNL’s vision.

Her appointment as Executive Creative Director at DDB MNL signals a bold move forward for the agency, which continues to elevate its creative output and set new industry benchmarks.

Bia Fernandez joins DDB Group Philippines insert — Bernadette Canzana

In addition to Bia’s appointment, DDB MNL has also brought on board Bernadette Canzana as Strategic Planning Director. Bernadette, with 12 years of experience in brand strategy, communications planning, and project management, returns to her roots in the agency world after five years on the client side.

Most recently, she served as Campaign and Communication Strategist at Globe Telecommunications, where she played a pivotal role in influencing strategies and campaigns from the early stages of product planning.

Before Globe, Bia was the Marketing Communications Manager for Samsung Home Appliances, overseeing the brand’s comprehensive 360° marketing strategies. Her journey in strategic planning began at DDB Philippines, where she handled communication strategies for over 15 brands. Her work at Publicis Manila included leading the brand portfolio management for Nescafe and Milo, driving significant market share growth and consumer engagement.

“This is a big strategic move for us, strengthening the leadership team to underscore our commitment to deliver campaigns that will drive significant business growth for our clients. I’m confident that this powerhouse team will definitely push the boundaries and drive DDB MNL to new heights,” said Vina Henson, Managing Director of DDB MNL.

With Bernadette and Bia on board, DDB MNL is expanding its leadership team and bringing in fresh perspectives that will elevate the agency’s creative and strategic output. Their combined experience and innovative approach are expected to set new benchmarks, ensuring that DDB MNL continues to deliver impactful and resonant campaigns for its clients.

September 5, 2024
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Awards News, Press Release

Type Directors Club opens call for entries, adds Jury Presidents for global TDC71 Competition

Written by adobo magazine

NEW YORK, USA — The Type Directors Club, the world’s leading typography organization, has opened the global call for entries for its prestigious TDC71 Competition.

The annual program is a single competition under the TDC71 umbrella consisting of three disciplines: Communication Design, Lettering, and Type Design. Physical entries will once again be accepted, details on each are available on the entry website.

For the first time in its more than seven decades of existence, the competition will utilize Jury Presidents. These top creatives from around the world, to be announced shortly, will lead judging for each discipline, guide discussion, and have a vote on the work.

To be eligible, work must have been produced or published in the 2024 calendar year. Early bird deadline for entry is November 01, 2024, with entry fees increasing for the regular deadline of January 31, 2025, and final deadline on February 28, 2025.

TDC71 branding by Paprika

Branding for this year’s competition was created by Paprika, based in Montréal, with fonts generously donated by Klim Type Foundry in Wellington, NZ.

The design concept features intricate patterns using the letters and numbers “TDC71” as a visual motif, transforming them into a cohesive design where traditional readability is reshaped to achieve a striking visual impact.

https://www.instagram.com/p/C_dconDRGuX

“This deliberate obscurity is meant to draw viewers in, creating a sense of curiosity and engagement,” said Joanne Lefebvre, Paprika President. “The resulting patterns, while abstract, carry a distinct identity that is unmistakable and instantly recognizable. Throughout the campaign, the patterns are applied at various scales and paired with a diverse palette of background colors, introducing a sense of freshness and variability within the system.”

By exploring unexpected letter connections, the design evokes other scripts beyond the Latin alphabet, hinting at a universal language of typography. The choice to have the patterns bleed and extend beyond their frames symbolizes TDC’s mission of reaching out and knitting together different typographic traditions, innovations, and communities.

Competition details

TDC71 judges will be announced shortly. Across the three juries, the competition will have native experts for writing systems spanning Arabic, Cyrillic, Indic, CJK, Thai, and African scripts, reflecting TDC’s commitment to have a greater number of the most appropriate experts judging work for which they have a deep knowledge.

The TDC competition regularly receives entries from more than 60 countries. To make TDC71 as accessible as possible on a global level, the organization is offering significant regional discounts on entry fees.

Winners of TDC71 receive a Certificate of Typographic Excellence and digital seal certifying their work is among the world’s best of the year. Winning work will also be featured in the highly respected TDC Annual, The World’s Best Typography, and showcased in eight exhibitions that travel to museums, schools, and design organizations around the world.

TDC71 winners are also part of The One Club’s prestigious Global Creative Rankings, earning points alongside winners in The One Show, ADC Annual Awards, Art Director Club of Europe (ADCE), and ONE Asia Creative Awards to chart the world’s leading independent creatives, ad agencies, production companies, and brands.

Please visit the TDC71 entry site for more information and to enter this year’s competition.

September 5, 2024
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Campaign Spotlight, Press Release

JLL and BLKJ Havas claim that the old ways of working are long gone through a provocative film

Written by adobo magazine

SINGAPORE — In a new campaign spanning multiple Asia Pacific markets, real estate services company JLL emphasized that “there’s no going back” to outdated methods of improving the bottom line, enhancing employee satisfaction and productivity, and achieving environmental responsibility. As work practices evolve and new challenges emerge, innovative solutions are essential. JLL highlighted real estate as a powerful tool in addressing these modern workplace issues, encouraging potential tenants to partner with them for forward-thinking solutions and a brighter way to move forward.

JLL’s proprietary intelligence research illustrates the 3-30-300 rule, demonstrating that a 10% increase in productivity can yield benefits ten times greater than a 10% reduction in rental costs. Additionally, around one in five employees believe noise and lack of privacy for virtual calls are barriers to working in the office. These findings highlight the crucial role of selecting the right office space to improve financial performance, employee productivity, and satisfaction.

Despite the rise of remote work, 77% of APAC corporate real estate professionals affirm that the office remains central to their organization’s long-term strategy. To thrive in this new era, companies must prioritize creating office environments that are accessible and rich in amenities, fostering collaboration, well-being, and productivity. Investing in workplaces that serve employees effectively can unlock significant value and provide a competitive edge.

In light of current workplace challenges, JLL has partnered with BLKJ Havas to launch a unique campaign featuring a film that humorously critiques outdated workplace settings. The film takes viewers on a museum tour, highlighting issues like noise distractions, erratic temperatures, misleading sustainability practices, and inconvenient access to basic amenities. It demonstrates how these outdated conditions can harm a company’s bottom line, hinder talent retention, and undermine environmental efforts. JLL advocates for modern real estate solutions to overcome these challenges. The campaign is further supported by EDMs, guides, and a dedicated website, which all urge businesses to avoid reverting to inadequate office spaces and instead invest in innovative, effective workplace environments.

JLL and BLKJ Havas claim that the old ways insert1

JLL and BLKJ Havas claim that the old ways insert2

JLL and BLKJ Havas claim that the old ways insert3

JLL and BLKJ Havas claim that the old ways insert4

JLL and BLKJ Havas claim that the old ways insert5

Its unconventional approach to corporate real estate advertising sets this campaign apart. Using humor, the campaign engages the audience and highlights the absurdity of outdated office settings. It also taps into a trending topic to stay topical and relevant. Most importantly, the messaging has been humanized, acknowledging that HR managers, CEOs, and the LinkedIn Business community are all people at the end of the day. This approach ensures the campaign resonates on a personal level, making it more impactful and memorable.

The film has garnered impressive results of more than 27,000 organic views, 1,909,337 paid views, a 5.79% engagement rate, and a 3.57% clickthrough rate.

Carryn Francis, Marketing Director, Markets Advisory, APAC, JLL, shared, “At JLL, our offices embody our research-backed, people-first philosophy. Located near transport hubs and amenities, our spaces cater to diverse employee needs with quiet zones, collaborative areas, and biophilic elements like natural light and greenery. Smart technology for lighting and climate control boosts efficiency. These optimized environments demonstrate the benefits of supportive workplaces — benefits we aim to deliver to our clients.”

She added, “BLKJ Havas collaborated closely with us from the get-go, conducting in-depth interviews with clients and brokers to gather key insights for our campaign. Their unique, human approach towards corporate real estate advertising unconventionally combines humor and topicality, offering a fresh perspective on the challenges organizations face today. By capturing the evolving needs of the modern workforce, their work delivers our message in a relatable, impactful manner while entertaining the business community.”

Fiona Huang, General Manager, BLKJ Havas said, “Our new campaign takes a refreshingly honest and witty approach to the workplace challenges we all recognize. By humorously spotlighting these outdated issues, we’re highlighting JLL’s innovative solutions that truly enhance productivity and well-being. Yes, we are addressing the business community, and we definitely mean business. But can we also deliver a chuckle while striking a chord with them? Absolutely.”

“From gaining insights into the business to taking bold steps with us — moving away from the usual jargon and embracing a more human approach — we’re fortunate to have clients who share this vision. Their trust and active involvement have been essential in nailing it,” Fiona concluded.

September 5, 2024
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Awards News, Press Release, Travel

First-ever Klook Kreator Awards honors top Filipino travel content creators

Written by Chaz

MANILA, PHILIPPINES — Klook Philippines recently held its first-ever Kreator Awards, which honored some of the most-loved travel content creators in the country.

“Just a year ago, we had a community of 300 passionate Kreators. Today, that number has soared to over 3,000 dedicated and talented Kreators in the Philippines. This phenomenal growth is a testament to your talent and dedication,” Michelle Ho, General Manager of Klook Philippines and Thailand, said, opening the Kreator-studded night.

First ever Klook Kreator Awards insert1 — Michelle Ho, General Manager of
Klook Philippines and Thailand

“In the past eight months alone, your Kreator codes have facilitated nearly half a million transactions and inspired almost half a million travelers, not just in the Philippines, but all over the world,” Michelle boasted. “At Klook, we are committed to continuing our support to you and our Kreator program, and we are dedicated to growing and evolving alongside you,” she added.

An industry innovation, Klook developed the Kreator Program in Q4 of 2022 to create mutually beneficial relationships with public figures through an influencer affiliate initiative. The goal was to build a community with a shared passion for travel and content creation, and the program has seen great success since its launch.

With 15 awards and 27 awardees announced that night, Klook awarded Kreators of three different categories: First is People’s Choice, where the public was given the chance to vote for their favorite Kreators, followed by Partners’ Choice, the category in which Klook’s valued partners chose their top Kreators. The final category is Klook’s Choice, which bases its winners on Kreators’ performance under the Kreator Program for July 2023 to July 2024.

As the program commenced, the awarding ceremony captured more than just the speeches of those who won their awards; it also captured the immense passion, dedication, and sense of community.

The “Favorite Female Travel Kreator” title was voted for among 10,000 netizens on Klook’s social media. Winner Jen Barangan, a former flight attendant turned travel, food, beauty, and lifestyle Kreator, thanked Klook, her peers, supporters, and her fiance and shared the award with her fellow travelers, saying, “Let’s continue to create adventures and share them with the world!”

Joining Jen, Arshie Larga won “Favorite Male Travel Kreator.” Later in the night, Arshie also bagged the “Dapper Explorer Award (Best Dressed, Male Category),” and the sought-after “Trendsetter Award” for popularizing one of Vietnam’s hidden gems — Sapa. “When I started creating content back in 2016, the number one brand na gusto kong makatrabaho is Klook, because travel content talaga yung ini-aim ko, pero sadly it didn’t work.” Despite his initial plans of being a travel creator falling through then, he amassed a following of 4.1 Million followers on TikTok, loved by many for his informative content as a pharmacist and now, as a travel creator too. “Just keep on being inspired to create content, wag natin gawin lahat just for the money. Just enjoy what you’re doing and darating yung time na mabibigyan ka ng opportunity na mag-shine sa inyong mga platform,” he concluded.

“Nung estudyante palang ako, iniipon ko yung baon ko para makapag-travel kahit once a year lang,” Ivan De Guzman, winner of “Top Hotel Kreator” award said. Being the Kreator with the highest hotel booking sales from July 2023 to July 2024, he shared his own experience in the program, “Simula noong naging Klook Kreator ako, nakatravel na ako sa 13 countries, 12 po doon, ginamit ko si Klook.” As a Kreator with insightful travel tips and vlogs, he ended his speech inspiring his fellow kreators. “All together, we will reach places we never knew would be possible with Klook.”

Travel and food creator Maine Ybiernas accepted the “Rising Star Traveler Award” with a very personal story of her own, sharing that “in the middle of the construction of our dream house, we stopped for nine months. It was Klook who gave way for me to earn more so that I could finish the house.” Championing remarkable growth from top 100, to now top 5 Kreators, she expressed her gratitude to the opportunities that brought her to where she is today.

Jm Banquicio, winner of the “Top Outbound Kreator Award,” was recognized for having achieved the highest sales for international destinations such as Japan, Hong Kong, and South Korea. As a travel, food, and lifestyle creator, Jm doubled down on those who supported his content creation journey saying “Itong award na to, bonus nalang sa atin eh. Just being part of the Kreator Community, malaking bagay siya para sa akin. Tuloy-tuloy sa pagawa ng content, and let’s support each other. Thank you, Klook!” he said.

Chuck and Joe, celebrated their win for the title of “Top Domestic Kreator Award,” which is given to the Kreators who have achieved the highest sales for local travel destinations. “First namin talagang goal when we started content creation on travel was to promote local tourism. Thank you, Klook, kasi isa ang Klook sa nagbigay samin ng opportunity to travel to different places,” the duo happily announced.

The Cenzons, another iconic and lively travel twosome, won the Kreator of the Year, Silver Award. “Talagang ito yung most rewarding time noong naging Klook Kreator kami, kasi we should have been in another place. It’s a long story, but I think Klook saved us, and I’m really proud of this chapter,” Moe Cenzon shared.

(Jax Reyes, Travel Luminary Award Winner, Kreator of the Year, Gold Award Winner)

First ever Klook Kreator Awards insert9 — Jax Reyes

Jax Reyes, known for his insightful and friendly content on personal finance and travel, won the Gold Award for Kreator of the Year. With 327.5K followers on TikTok, Jax was the top sales-generating macro Kreator from July 2023 to July 2024 and has consistently ranked among the Top 5 Klook Kreators per month. Having won the “Travel Luminary Award” from the People’s Choice category earlier in the night, Jax is a testament to Klook’s mission to be for the people. “It’s easier to travel because of Klook. The right of everybody is to travel, and you have to make it very budget-friendly. I believe Klook is one of the best platforms out there,” he said as he accepted his award. “Let’s keep creating content, let’s make the world a smaller place, and let’s make sure that we democratize traveling because everybody in the world deserves to travel.”

The complete list of winners for the Kreator Awards 2024 can be found below:

PEOPLE’S CHOICE

Travel Innovator Award | Hazel Quing

Travel Luminary Award | Jax Reyes

Favorite Female Travel Kreator | Jen Barangan

Favorite Male Travel Kreator | Arshie Larga

PARTNER’S CHOICE

Hop Inn Traveler’s Choice | Nana Silayro

The Travel Club Globetrotter Awards

Ivan De Guzman

The Poor Traveler (Yosh Dimen and Vins Carlos)

Marvin Samaco

Colz Vidal

Jen Barangan and Renz David

Mariane Tagaca

Gerald Dadula

Detourista HQ (Marcos Caratao)

Icia Ramirez

Rosie Domingo

Johnnie Walker KEEP WALKING Award | Hershey Neri

KLOOK’S CHOICE

Best Dressed Awards

Fashionable Wanderer | Justine Sy

Dapper Explorer | Arshie Larga

Trendsetter Award | Arshie Larga

Top Activities Kreator Award | Mimi Miaco

Top Hotel Kreator Award | Ivan De Guzman

Rising Star Traveler Award | Maine Ybiernas

Top Outbound Kreator Award | JM Banquicio

Top Domestic Kreator Award | Chuck and Joe

Kreator of the Year

Gold Award | Jax Reyes

Silver Award | The Cenzons (AJ Cenzon and Moe Cenzon)

Bronze Award | Camille Piano

To learn more about the Klook Kreator Program, check out its landing page to join the community! For unforgettable travel experiences, download the Klook app through the Google Play Store or the Apple Store.

September 5, 2024
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Awards News, Press Release

Creative LIAisons 2024 welcomes 16 talented young creatives from Asia to Las Vegas

Written by adobo magazine

LAS VEGAS, USA — This year, a group of 16 talented young, emerging creatives from Asia will join the LIA 2024 Creative LIAisons Global Coaching Academy cohort of 125 young professionals from 29 countries with diverse cultures, skill sets and perspectives in Las Vegas.

This select group of creatives will experience a creative makeover as top industry leaders from around the world hone their skills, push them further in their thinking, and push them out of their comfort zones. The Creative LIAisons program will take place at Encore @ Wynn Las Vegas from September 30 through October 04.

Creative LIAisons is a training academy like no other. It is an exclusive program specially conceived to give back to the industry. There are no delegate fees, and LIA funds flights and hotel accommodations.

Sixteen Young Creatives from Asia join the London International Awards Creative LIAisons Onsite Program INS 1

What makes Creative LIAisons so coveted is that participants are not passively watching from the sidelines. They are in the game, rolling up their sleeves, and actively participating in the learning process through masterclasses, seminars, panel discussions, and hands-on interactive teamwork.

According to a 2024 report, if you want your career or company to thrive, tapping into and building creative thinking skills is absolutely necessary if you are an aspiring leader. The program culminates with the opportunity to sit in the judging rooms.

Unlike other global festivals, LIA lifts the veil so that attendees can witness for themselves, judging as it happens. It’s no-holds barred. Neither the judging nor the final results are shrouded in secrecy. Attendees can see and hear for themselves how the top people in the business review and reward creativity, ingenuity, and bravery, making it arguably the best classroom in the world.

Joining onsite Creative LIAisons from Asia are:

Hong Kong:

Mandy Lo, Senior Copywriter, Hakuhodo, Hong Kong

India:

Ashish Gautam, Sr. Creative Strategist, Leo Burnett India, Mumbai
Udit Joshi, Copy Supervisor, BBDO India, Mumbai

Japan:

Misora Kambe, Copywriter, dentsu, Tokyo
Taisei Kurokawa, Planner, ADK, Tokyo
Ruka Mochizuki, Copywriter, TBWA\HAKUHODO, Tokyo

Malaysia:

Yet Yun Chen, Art Director, Grey Group Malaysia, Petaling
Jaya Hana Sudradjat, Copywriter, Grey Group Malaysia, Petaling Jaya

Philippines:

Jillian Librodo, Associate Creative Director, GIGIL, Manila
Franc Kevin Mangahas, Associate Creative Director, Octopus&Whale, Makati City
Ice Reyes, Art Director, BlackPencil Manila, Makati City
Hanna Alyne Ypil, Social Content Creator, BBDO Guerrero, Makati City

Singapore:

Melissa Vibar, Senior Art Director, McCann Worldgroup, Singapore

Taiwan:

Ai Hsiao, Copywriter, Dentsu Creative Taiwan, Taipei

Thailand:

Panisara Mothong, Creative Group Head, Yell Advertising, Bangkok Pandarie Somjit, Senior Copywriter, Wolf BKK, Bangkok

Emir Shafri, Chief Creative Officer at Publicis Groupe Malaysia, Kuala Lumpur, and Creative LIAisons Coach, commented, “Being a part of Creative LIAisons nine years ago has got to be one of the most pivotal moments in my career. The world-class mentorship I received, lessons I learned, and connections I made truly fast-tracked my career and have shaped me into the creative leader I am today. No other global creative awards show invests this much into coaching the next generation. I am simply thrilled and honoured for this opportunity to pay forward the lessons I learned from my own Creative LIAisons coaches to our rising stars, while learning from the future of our industry as well.”

“We are always keen to welcome hungry, eager young creatives who want to move their skill set not just up to speed, but beyond that. We see Creative LIAisons as the autobahn of creative leadership training and learning – it lets young talent go full throttle in accelerating their creative careers. There is no speed limit. For those who make full use of the opportunity presented, it is the fast lane to open doors and greater connections,” said Laurissa Levy, Creative LIAisons Director/Events Director.

This year, the intensive five-day program will encompass several speaker panels and an enviable line-up of top speakers, including Yasu Sasaki. There will also be a “Create and Make” workshop, where attendees will experience the hands-on, creative challenge of receiving a brief, ideating, creating, and then pitching to a jury. For the first time, there will be a special off-site, real-time experiential learning exercise to further stretch the minds of the attendees.

September 5, 2024
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Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups

CREDITS:

KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience

Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education

CREDITS:

James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!

Bizarre Bar celebrates Filipino childhood with newest cocktail

Award-winning creative Bia Fernandez joins DDB Group Philippines as Executive Creative Director

Type Directors Club opens call for entries, adds Jury Presidents for global TDC71 Competition

TDC71 branding by Paprika

Competition details

JLL and BLKJ Havas claim that the old ways of working are long gone through a provocative film

First-ever Klook Kreator Awards honors top Filipino travel content creators

The complete list of winners for the Kreator Awards 2024 can be found below:

Creative LIAisons 2024 welcomes 16 talented young creatives from Asia to Las Vegas

Joining onsite Creative LIAisons from Asia are:

Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups

KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience

Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education

James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!

Bizarre Bar celebrates Filipino childhood with newest cocktail

Award-winning creative Bia Fernandez joins DDB Group Philippines as Executive Creative Director

Type Directors Club opens call for entries, adds Jury Presidents for global TDC71 Competition

JLL and BLKJ Havas claim that the old ways of working are long gone through a provocative film

First-ever Klook Kreator Awards honors top Filipino travel content creators

Creative LIAisons 2024 welcomes 16 talented young creatives from Asia to Las Vegas

Latest Updates

Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups

KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience

Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education

James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!

Bizarre Bar celebrates Filipino childhood with newest cocktail

Award-winning creative Bia Fernandez joins DDB Group Philippines as Executive Creative Director

Support Our Community

Stay ahead with adobo Creative Network

Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups

KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience

Press Release

CREDITS:

CREDITS:

TDC71 branding by Paprika

Competition details

The complete list of winners for the Kreator Awards 2024 can be found below:

Joining onsite Creative LIAisons from Asia are:

Latest Updates

Support Our Community

Stay ahead with adobo Creative Network

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