MANILA, PHILIPPINES — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, returned with an enhanced iteration of its much-awaited festival, held from August 21 to 23 at BEXCO in Busan, Korea.
With this year’s theme “AIM: Aim Marketing Success with AI,” MAD Stars set the spotlight on the best works that blended marketing, advertising, and digital content, all of which were revealed on the festival’s culminating night.
Company and Network Awards
MAD Stars 2024 named Samsung as Advertiser of the Year, while Dentsu Inc. won Agency of the Year. Its respective network, Dentsu Group Inc., was named both Network of the Year and Holding Company of the Year.
Grand Prix of the Year (Public Services)
The Grand Prix of the Year (Public Services) award was bestowed to “My Japan Railway” by Dentsu Inc.
The campaign commemorates the 150th anniversary of Japan Railways (JR) and encourages both everyday commuters and travelers to explore their country through its extensive railway lines. By allowing people to collect digital and physical stamps designed to authentically represent each train station, the campaign enabled a unique and perpetually interesting experience for railway travel.
Dentsu Inc.’s Mariko Fukuoka received the award on the last night of MAD Stars 2024.
Grand Prix of the Year (PSA)
The Grand Prix of the Year (PSA) award was bestowed to “Child Wedding Cards,” created by Impact BBDO for UN Women Pakistan.
To generate awareness and support for passing laws to protect children from harmful practices, the #ChildWeddingCard campaign gets people to imagine what it would be like if a child bride were to design a wedding card. The heart-touching campaign caused clamor worldwide, setting the stage for important conversations and much-needed legislative changes.
Grand Prix winners
Japan and India secured the most wins under this metal, with Dentsu Inc.’s “My Japan Railway” and McCann Worldgroup India’s “Fit My Feet,” claiming three Grand Prix each across various categories.
See all Grand Prix winners here:
| Final Result | Title | Category 1 | Category 2 | Category 3 | Location | Brand | Advertiser / Client | Holding Company | Network | Agency / Company | Production Company 1 | Production Company 2 | Production Company 3 |
| GRAND PRIX | Fit My Feet | Diverse Insights Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | India | BUCKAROO FOOTWARE | BUCKAROO FOOTWARE | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | |||
| GRAND PRIX | Shot on iPhone | Midnight | Entertainment Video Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| GRAND PRIX | FRIES BEAT 2024 | Film Stars | Film Craft | Animation | Japan | MCDONALD’S | MCDONALD’S COMPANY (JAPAN), LTD. | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | GEEK PICTURES INC. | ||
| GRAND PRIX | What The Fast! | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Thailand | Krungsri First Choice | Ayudhya Capital Services Co., Ltd. | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | THE LEO BURNETT GROUP THAILAND | FACTORY01 CO.,LTD. | THE LEO BURNETT GROUP THAILAND | |
| GRAND PRIX | MY JAPAN RAILWAY | Direct Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Japan | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | JR GROUP | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | LULL INC. | CREATIVE POWER UNIT | ADBRAIN |
| GRAND PRIX | The AI President | Print Stars | Sectors | Distribution/Publication | United Arab Emirates | ANNAHAR NEWSPAPER | ANNAHAR NEWSPAPER | OMNICOM | BBDO WORLDWIDE | IMPACT BBDO | ADDITION | ||
| GRAND PRIX | MY JAPAN RAILWAY | Integrated Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Japan | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | JR GROUP | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | LULL INC. | CREATIVE POWER UNIT | ADBRAIN |
| GRAND PRIX | Project Humanity | Interactive Stars | Interactive Craft | Innovative Use of Technology | Japan | NTT HUMAN INFORMATICS LABORATORIES | NTT | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | WITH ALS | BASSDRUM INC. | DENTSU CREATIVE CUBE INC. |
| GRAND PRIX | Fit My Feet | Innovation Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | India | BUCKAROO FOOTWARE | BUCKAROO FOOTWARE | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | |||
| GRAND PRIX | MY JAPAN RAILWAY | Brand Experience & Activation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Japan | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | JR GROUP | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | LULL INC. | CREATIVE POWER UNIT | ADBRAIN |
| GRAND PRIX | Heineken Heidden in Plain Sight | Outdoor Stars | Ambient | Transit | Malaysia | HEINEKEN | HEINEKEN MALAYSIA BERHAD | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT KUALA LUMPUR | PRODIGIOUS KUALA LUMPUR | PRODIGIOUS KUALA LUMPUR | PRODIGIOUS KUALA LUMPUR |
| GRAND PRIX | Heineken Heidden in Plain Sight | Media Stars | Use of Media | Use of Outdoor in a Media Campaign | Malaysia | HEINEKEN | HEINEKEN MALAYSIA BERHAD | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT KUALA LUMPUR | PRODIGIOUS KUALA LUMPUR | PRODIGIOUS KUALA LUMPUR | PRODIGIOUS KUALA LUMPUR |
| GRAND PRIX | Fit My Feet | Brand Experience & Activation Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | India | BUCKAROO FOOTWARE | BUCKAROO FOOTWARE | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | |||
| GRAND PRIX | Heineken Pub Museums | PR Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Ireland | HEINEKEN | PUBLICIS DUBLIN X LE PUB | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | PUBLICIS DUBLIN | THINKHOUSE |
Gold winners
Japan came out strong in this category once again with eight awards secured. Publicis Dublin’s “Heineken Pub Museums,” TBWA\HAKUHODO’s “No Smiles,” and TBWA\Media Arts Lab Tokyo’s “Shot on iPhone: Midnight” scored three Golds each.
See all Gold winners here:
| Final Result | Title | Category 1 | Category 2 | Category 3 | Location | Brand | Advertiser / Client | Holding Company | Network | Agency / Company | Production Company 1 | Production Company 2 | Production Company 3 |
| GOLD | The Sound of Violence | Film Stars | Film Craft | Sound Design | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| GOLD | Paper Organs | Diverse Insights Stars | Sectors | Non-for-Profit/Charity/Government | Taiwan | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT TAIWAN | FISH FILM PRODUTION | ||
| GOLD | Rumble | Film Stars | Film Craft | Editing | United States | RIYADH SEASON – FURY VS. NGANNOU | GENERAL ENTERTAINMENT AUTHORITY / SAUDI MEDIA COMPANY | OTHERS | OTHERS | DROGA5 NEW YORK AND ACCENTURE SONG | PARK PICTURES | TIME BASED ARTS | |
| GOLD | Shot on iPhone | Midnight | Film Stars | Film Craft | Direction | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| GOLD | Shot on iPhone | Midnight | Viral Video Stars | Type | Long Form | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| GOLD | Not Very Sweet | Film Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Thailand | DELIGHT | DUTCH MILL CO., LTD. | WPP | OGILVY | OGILVY BANGKOK | SUNETA HOUSE | ||
| GOLD | No Smiles | Viral Video Stars | Sectors | Foods | Japan | HIRING | MCDONALD’S JAPAN | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | ROBOT COMMUNICATIONS INC. | ||
| GOLD | LUX THE END | Diverse Insights Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| GOLD | My Destiny, My Choice | Entertainment Video Stars | Sectors | Corporate/Institution | Singapore | SK-II | SK-II | STAGWELL | STAGWELL | FORSMAN & BODENFORS SINGAPORE | P.I.G. CHINA | ||
| GOLD | The Sound of Violence | Entertainment Video Stars | Sectors | Non-for-Profit/Charity/Government | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| GOLD | Sabina Braless | Film Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Thailand | SABINA | SABINA FAREAST | INDEPENDENTS | INDEPENDENTS | SOUR BANGKOK | HOME RUN FILM | MINIP POST PRODUCTION | MELLOW TUNES |
| GOLD | What The Fast! | Film Stars | Film Craft | Direction | Thailand | KRUNGSRI FIRST CHOICE | AYUDHYA CAPITAL SERVICES CO., LTD. | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | THE LEO BURNETT GROUP THAILAND | THE LEO BURNETT GROUP THAILAND | FACTORY01 CO.,LTD. | |
| GOLD | Fit My Feet | Design Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | India | BUCKAROO FOOTWARE | BUCKAROO FOOTWARE | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | NA | ||
| GOLD | Try Galaxy Fold Experience | Direct Stars | Use of Direct Marketing | Use of Digital in a Direct Marketing Campaign | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| GOLD | Heineken Pub Museums | Radio & Audio Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Ireland | HEINEKEN | PUBLICIS DUBLIN X LE PUB | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | PUBLICIS DUBLIN | THINKHOUSE | ||
| GOLD | Fit My Feet | SDGs (Sustainability Development Goals) Stars | SDGs | Good Health and Well-Being | India | BUCKAROO FOOTWARE | BUCKAROO FOOTWARE | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | NA | ||
| GOLD | Trained by the unexpected. | Print Stars | Sectors | Vehicles | Germany | HYUNDAI | HYUNDAI MOTOR COMPANY | OTHERS | OTHERS | JUNG VON MATT AG | RECOM BERLIN GMBH & CO. KG | FIXER FILMS | |
| GOLD | No Smiles | Social & Influencer Stars | Sectors | Foods | Japan | HIRING | MCDONALD’S JAPAN | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | ROBOT COMMUNICATIONS INC. | ||
| GOLD | Project Humanity | Innovation Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Japan | NTT HUMAN INFORMATICS LABORATORIES | NTT | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | WITH ALS | BASSDRUM INC. | DENTSU CREATIVE CUBE INC. |
| GOLD | No Smiles | Social & Influencer Stars | Social Insight & Engagement | Brand Storytelling | Japan | HIRING | MCDONALD’S JAPAN | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | ROBOT COMMUNICATIONS INC. | ||
| GOLD | Shot on iPhone | Midnight | Integrated Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| GOLD | MY JAPAN RAILWAY | Mobile Stars | Use of Mobile | Use of Mobile Websites | Japan | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | JR GROUP | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | LULL INC. | CREATIVE POWER UNIT | ADBRAIN |
| GOLD | The AI President | Data Insights Stars | Use of Data | Data Technology | United Arab Emirates | ANNAHAR NEWSPAPER | ANNAHAR NEWSPAPER | OMNICOM | BBDO WORLDWIDE | IMPACT BBDO | ADDITION | ||
| GOLD | Unseen Goals | Interactive Stars | Use of Interactive | Use of Social | Costa Rica | IMPERIAL | FIFCO | INDEPENDENTS | INDEPENDENTS | JOYSTICK FIFCO | KAIJU CREATORS | ||
| GOLD | Heineken Pub Museums | Brand Experience & Activation Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Ireland | HEINEKEN | PUBLICIS DUBLIN X LE PUB | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | PUBLICIS DUBLIN | THINKHOUSE | ||
| GOLD | Hyundai gets its driver’s license. | PR Stars | Sectors | Vehicles | Germany | HYUNDAI | HYUNDAI MOTOR COMPANY | OTHERS | OTHERS | JUNG VON MATT AG | PARK PICTURES | CARTEL | TIME BASED ARTS |
| GOLD | Heineken Pub Museums | Outdoor Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Ireland | HEINEKEN | PUBLICIS DUBLIN X LE PUB | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | PUBLICIS DUBLIN | THINKHOUSE | ||
| GOLD | Yellow Canteen | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Exhibitions & Installations | Indonesia | DULUX | ICI PAINTS INDONESIA | OTHERS | OTHERS | INNOCEAN INDONESIA | ONE BOX FILMS | ||
| GOLD | Plastic Farming | Brand Experience & Activation Stars | Sectors | Corporate/Institution | Bangladesh | MGI | MEGHNA GROUP OF INDUSTRIES | INDEPENDENTS | INDEPENDENTS | ASIATIC MARKETING COMMUNICATION LTD. | A MINOR STUDIO | ASIATIC MARKETING COMMUNICATION LTD. | ASIATIC MARKETING COMMUNICATION LTD. |
| GOLD | Drug Test Poster | Media Stars | Use of Media | Use of Print in a Media Campaign | Republic of Korea | DRAMA STRONG GIRL NAM-SOON | JTBC | CHEIL | CHEIL | CHEIL WORLDWIDE | PAULUS | ||
| GOLD | Right to Care | PR Stars | Practices & Specialism | Public Affairs & Lobbying | Philippines | QUEZON CITY GENDER AND DEVELOPMENT COUNCIL | QUEZON CITY LOCAL GOVERNMENT UNIT | IPG | MULLENLOWE GROUP | MULLENLOWE TREYNA | GO MOTION PRODUCTIONS | ||
| GOLD | Happy Opening | Outdoor Stars | Outdoor Craft | Art Direction | Canada | MCDONALD’S CANADA | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | CONSULAT |
Silver winners
The “Yellow Canteen” campaign by Innocean Indonesia for Dulux made a remarkable impact with four Silvers, while GForce’s “The National Sport of Kazakhstan” and TBWA\Media Arts Lab Tokyo’s “Shot on iPhone: Midnight” scored three Silver awards each.
Japan secured nine Silver wins, followed by Thailand and Korea with eight awards each, and the Philippines and Indonesia with six Silvers each.
See all Silver winners here:
| FINAL RESULT | TITLE | CATEGORY 1 | CATEGORY 2 | CATEGORY 3 | LOCATION | BRAND | ADVERTISER / CLIENT | HOLDING COMPANY | NETWORK | AGENCY / COMPANY | PRODUCTION COMPANY 1 | PRODUCTION COMPANY 2 | PRODUCTION COMPANY 3 |
| SILVER | Shot on iPhone | Midnight | Film Stars | Film Craft | Cinematography | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| SILVER | The Pink Glove | Diverse Insights Stars | Sectors | Pharmaceutical/Toiletries | Republic of Korea | KUNDAL | KUNDAL | CHEIL | CHEIL | CHEIL WORLDWIDE | MUD CAKE | ||
| SILVER | Shot on iPhone | Midnight | Film Stars | Film Craft | Art Direction/Production Design | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| SILVER | Go for Launch | Film Stars | Sectors | Foods | Thailand | CP CHICKEN | CHAROEN POKPHAND FOODS PUBLIC COMPANY LIMITED | HAKUHODO | HAKUHODO | WOLF BKK | WOLF BKK | ||
| SILVER | Rumble | Film Stars | Film Craft | Sound Design | United States | RIYADH SEASON – FURY VS. NGANNOU | GENERAL ENTERTAINMENT AUTHORITY / SAUDI MEDIA COMPANY | OTHERS | OTHERS | DROGA5 NEW YORK AND ACCENTURE SONG | PARK PICTURES | TIME BASED ARTS | |
| SILVER | Hello Christmas | Film Stars | Film Craft | Visual Effects | Australia | TELSTRA | TELSTRA | CONSULTANCIES & OTHER | ACCENTURE | THE MONKEYS, PART OF ACCENTURE SONG | EXIT FILMS | ||
| SILVER | Heineken Star Ice | Diverse Insights Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Thailand | HEINEKEN | HEINEKEN LAO | WPP | WUNDERMAN THOMPSON | VML THAILAND | BOB EYE VIEW | LAMOON GROUP | |
| SILVER | The Sound of Violence | Film Stars | Sectors | Non-for-Profit/Charity/Government | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| SILVER | Shot on iPhone | Midnight | Film Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| SILVER | The Boxer | Entertainment Video Stars | Sectors | Pharmaceutical/Toiletries | Thailand | COLGATE | COLGATE PALMOLIVE | WPP | OGILVY | SOHO SQUARE BANGKOK | HOGARTH X UNDERDOC | BASE CAMP PA | MELLOW TUNES CO., LTD. |
| SILVER | Magnificent | Film Stars | Film Craft | Cinematography | China | YOTKAN ANCIENT CITY IN XINJIANG, CHINA | YOTKAN ANCIENT CITY IN XINJIANG, CHINA | INDEPENDENTS | INDEPENDENTS | THE NINE SHANGHAI | THE NINE SHANGHAI | ||
| SILVER | No Smiles | Diverse Insights Stars | Sectors | Foods | Japan | HIRING | MCDONALD’S JAPAN | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | ROBOT COMMUNICATIONS INC. | ||
| SILVER | Sabina Braless | Entertainment Video Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Thailand | SABINA | SABINA FAREAST | INDEPENDENTS | INDEPENDENTS | SOUR BANGKOK | HOME RUN FILM | MINIP POST PRODUCTION | MELLOW TUNES |
| SILVER | Fight for Thais’ Gut | Entertainment Video Stars | Sectors | Foods | Thailand | DUTCHIE | DUTCH MILL CO., LTD. | WPP | OGILVY | OGILVY BANGKOK | SUNETA HOUSE | POSITIVE4 | SOUND SPACE STUDIO |
| SILVER | Micro Miracles | Film Stars | Film Craft | Art Direction/Production Design | Republic of Korea | SAMSUNG SEMICONDUCTOR | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | BMB LONDON | CYLNDR LONDON | NANOSCRIBE |
| SILVER | INGU 7 MOMS | Film Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Thailand | INGU | ING CK CO., LTD. | WPP | WUNDERMAN THOMPSON | VML THAILAND | FACTORY01 | MELLOW TUNES | |
| SILVER | Summer | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Philippines | GRAB | GRAB | INDEPENDENTS | INDEPENDENTS | GIGIL | FACTORY01 BANGKOK | ||
| SILVER | Don’t Know, Kasih No | Information Video Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Indonesia | BANK CENTRAL ASIA | BANK CENTRAL ASIA | OTHERS | OTHERS | FUTURE CREATIVE NETWORK – FLOCK | BAMS PICTURE | ||
| SILVER | Try Galaxy Fold Experience | Strategy Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| SILVER | Hell Station | Strategy Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Republic of Korea | DIABLO IV | BLIZZARD ENTERTAINMENT | CHEIL | CHEIL | CHEIL WORLDWIDE | BMT | ||
| SILVER | Try Galaxy Fold Experience | Direct Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| SILVER | Lost in Time | Design Stars | Sectors | Non-for-Profit/Charity/Government | China | ALZHEIMER’S DISEASE | JIAN AI ELDERLY CHARITY CENTER | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE CHINA | STDECAUX | ||
| SILVER | Background Donation | Design Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Republic of Korea | MUSINSA | MUSINSA | INDEPENDENTS | INDEPENDENTS | INNOCEAN | STUDIO JOKER | ||
| SILVER | Yellow Canteen | Design Stars | Sectors | Corporate/Institution | Indonesia | DULUX | ICI PAINTS INDONESIA | OTHERS | OTHERS | INNOCEAN INDONESIA | ONE BOX FILMS | ||
| SILVER | TRUE BLUE TEXTILE | SDGs (Sustainability Development Goals) Stars | SDGs | Life below Water | Japan | FOREARTH | KYOCERA CORPORATION | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | AOI PRO. | ||
| SILVER | Right to Care | SDGs (Sustainability Development Goals) Stars | SDGs | Reduced Inequalities | Philippines | QUEZON CITY GENDER AND DEVELOPMENT COUNCIL | QUEZON CITY LOCAL GOVERNMENT UNIT | IPG | MULLENLOWE GROUP | MULLENLOWE TREYNA | GO MOTION PRODUCTIONS | ||
| SILVER | Plastic Farming | SDGs (Sustainability Development Goals) Stars | SDGs | Climate Action | Bangladesh | MGI | MEGHNA GROUP OF INDUSTRIES | INDEPENDENTS | INDEPENDENTS | ASIATIC MARKETING COMMUNICATION LTD. | A MINOR STUDIO | ASIATIC MARKETING COMMUNICATION LTD. | ASIATIC MARKETING COMMUNICATION LTD. |
| SILVER | Rise and Shine | Print Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Canada | MCDONALD’S | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | SEPTIEME | DOGSLED STUDIO | |
| SILVER | Black & White Campaign | Print Stars | Print Craft | Photography | Philippines | GREENPEACE SOUTHEAST ASIA – PHILIPPINES | GREENPEACE SOUTHEAST ASIA – PHILIPPINES | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE MANILA INC. | RAMEN STUDIOS | HIT PRODUCTIONS | |
| SILVER | Yellow Canteen | Direct Stars | Sectors | Corporate/Institution | Indonesia | DULUX | ICI PAINTS INDONESIA | OTHERS | OTHERS | INNOCEAN INDONESIA | ONE BOX FILMS | ||
| SILVER | TRUE BLUE TEXTILE | Design Stars | Communication Design | Promotional Items | Japan | FOREARTH | KYOCERA CORPORATION | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | AOI PRO. | ||
| SILVER | Audio Nikahnama | Radio & Audio Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | United Arab Emirates | EASYPAISA | EASYPAISA | OMNICOM | BBDO WORLDWIDE | IMPACT BBDO | RABBIT HOLE FILMS | BBDO PAKISTAN | |
| SILVER | Audio Nikahnama | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | United Arab Emirates | EASYPAISA | EASYPAISA | OMNICOM | BBDO WORLDWIDE | IMPACT BBDO | RABBIT HOLE FILMS | BBDO PAKISTAN | |
| SILVER | SAKE FROM THE LAND | Print Stars | Print Craft | Photography | Japan | SHICHIKEN | YAMANASHI MEIJO CO., LTD. | OTHERS | OTHERS | TOKYU AGENCY | TOKYU AGENCY | ||
| SILVER | PERFECT DAYS official movie site | Interactive Stars | Use of Interactive | Use of Web Platforms | Japan | “PERFECT DAYS” / MASTER MIND | “PERFECT DAYS” / MASTER MIND | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | MOUNT INC. | ETUDE LLP. | SPOON INC. |
| SILVER | The AI President | Integrated Stars | Sectors | Distribution/Publication | United Arab Emirates | ANNAHAR NEWSPAPER | ANNAHAR NEWSPAPER | OMNICOM | BBDO WORLDWIDE | IMPACT BBDO | ADDITION | ||
| SILVER | The National Sport of Kazakhstan | Social & Influencer Stars | Social Insight & Engagement | Audience Targeting/Engagement Strategies | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| SILVER | The National Sport of Kazakhstan | Interactive Stars | Use of Interactive | Use of Social | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| SILVER | Unseen Goals | Social & Influencer Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Costa Rica | IMPERIAL | FIFCO | INDEPENDENTS | INDEPENDENTS | JOYSTICK FIFCO | KAIJU CREATORS | ||
| SILVER | Heroes’ Belated Graduation | Innovation Stars | Sectors | Foods | Republic of Korea | BINGGRAE | BINGGRAE | OTHERS | OTHERS | DMINUSONE | EPISODE | ||
| SILVER | Dabba Savings Account | Innovation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | India | ESAF SMALL FINANCE BANK | ESAF SMALL FINANCE BANK | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | VIRTUAL EYE FILMS | ||
| SILVER | Heineken Pub Museums | Outdoor Stars | Ambient | Interactive Outdoor Experience | Ireland | HEINEKEN | PUBLICIS DUBLIN X LE PUB | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | PUBLICIS DUBLIN | THINKHOUSE | ||
| SILVER | SATO 2531 | PR Stars | Sectors | Non-for-Profit/Charity/Government | Japan | ASUNIWA | ASUNIWA ASSOCIATION | DENTSU GROUP | DENTSU GROUP INC. | DENTSU DIGITAL | TAIYO KIKAKU | ||
| SILVER | Lost in Time | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Exhibitions & Installations | China | ALZHEIMER’S DISEASE | JIAN AI ELDERLY CHARITY CENTER | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE CHINA | STDECAUX | ||
| SILVER | LUX THE END | Media Stars | Use of Media | Use of Screens | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| SILVER | Right to Care | PR Stars | Sectors | Non-for-Profit/Charity/Government | Philippines | QUEZON CITY GENDER AND DEVELOPMENT COUNCIL | QUEZON CITY LOCAL GOVERNMENT UNIT | IPG | MULLENLOWE GROUP | MULLENLOWE TREYNA | GO MOTION PRODUCTION | ||
| SILVER | Ride the Arches | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Merchandising / In-Store Marketing | Philippines | MCDONALD’S | MCDONALD’S PHIIIPPINES | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT GROUP MANILA | PRODIGIOUS PHILIPPINES | ||
| SILVER | Fixing the bAIs | PR Stars | Practices & Specialism | Public Affairs & Lobbying | United Arab Emirates | AURORA50 | AURORA50 | IPG | MULLENLOWE GROUP | MULLENLOWE MENA | BLUAMOEBA DMCC | ||
| SILVER | Vaseline Sunitizer | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Merchandising / In-Store Marketing | Indonesia | VASELINE | UNILEVER INDONESIA | WPP | WUNDERMAN THOMPSON | VML INDONESIA | THE ROYALE & CO | SPARKLING STUDIO | |
| SILVER | Heineken Star Ice | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Merchandising / In-Store Marketing | Thailand | HEINEKEN | HEINEKEN LAO | WPP | WUNDERMAN THOMPSON | VML THAILAND | BOB EYE VIEW | LAMOON GROUP | |
| SILVER | Dirty Displays | Media Stars | Use of Media | Use of Ambient media | Malaysia | ARMOR ALL | ENERGIZER MALAYSIA | HAVAS | HAVAS CREATIVE | HAVAS MALAYSIA | AWESOME STUDIO | ||
| SILVER | Mind Athletes | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of promotional stunts/ live advertising/ live shows/ concerts/ festivals | Singapore | HSBC | HSBC | WPP | VMLY&R | VML SINGAPORE | CHAMELEON | ||
| SILVER | Ride the Arches | Brand Experience & Activation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Philippines | MCDONALD’S | MCDONALD’S PHILIPPINES | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT GROUP MANILA | PRODIGIOUS PHILIPPINES | ||
| SILVER | Yellow Canteen | Media Stars | Use of Media | Use of Ambient media | Indonesia | DULUX | ICI PAINTS INDONESIA | OTHERS | OTHERS | INNOCEAN INDONESIA | ONE BOX FILMS | ||
| SILVER | Happy Opening | Outdoor Stars | Outdoor Craft | Photography | Canada | MCDONALD’S CANADA | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | CONSULAT | ||
| SILVER | Dabba Savings Account | Brand Experience & Activation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | India | ESAF SMALL FINANCE BANK | ESAF SMALL FINANCE BANK | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | VIRTUAL EYE FILMS | ||
| SILVER | The National Sport of Kazakhstan | PR Stars | Practices & Specialism | Corporate Responsivility & Creating Shared Value | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| SILVER | Drug Test Poster | Outdoor Stars | Sectors | Distribution/Publication | Republic of Korea | DRAMA STRONG GIRL NAM-SOON | JTBC | CHEIL | CHEIL | CHEIL WORLDWIDE | PAULUS | ||
| SILVER | KFC Bone Tie | PR Stars | Practices & Specialism | Corporate Responsivility & Creating Shared Value | Thailand | KFC | KFC THAILAND | WPP | WUNDERMAN THOMPSON | VML THAILAND | GLUTA STORY | MOMOANDFRIENDS (INTERHIDES PUBLIC COMPANY LIMITED) | |
| SILVER | Yellow Canteen | Outdoor Stars | Ambient | Small Scale Special Solutions | Indonesia | DULUX | ICI PAINTS INDONESIA | OTHERS | OTHERS | INNOCEAN INDONESIA | ONE BOX FILMS | ||
| SILVER | Fit My Feet | Commerce Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | India | BUCKAROO FOOTWARE | BUCKAROO FOOTWARE | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | NA |
Bronze winners
Japan, Thailand, and Korea secured 14, 12, and 11 Bronzes each respectively; however, VML Singapore dominated with its campaign “Lux The End” receiving five Bronze metals, shortly followed by Cheil Worldwide’s “Try Galaxy Fold Experience” for Samsung with four Bronze awards.
See all Bronze winners here:
| FINAL RESULT | TITLE | CATEGORY 1 | CATEGORY 2 | CATEGORY 3 | LOCATION | BRAND | ADVERTISER / CLIENT | HOLDING COMPANY | NETWORK | AGENCY / COMPANY | PRODUCTION COMPANY 1 | PRODUCTION COMPANY 2 | PRODUCTION COMPANY 3 |
| BRONZE | The Makers | Film Stars | Film Craft | Art Direction/Production Design | Japan | INFINITI | NISSAN MOTOR COMPANY LTD. | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | BEACON COMMUNICATIONS | MICOTTO STUDIOS | ||
| BRONZE | The AI President | Diverse Insights Stars | Sectors | Distribution/Publication | United Arab Emirates | ANNAHAR NEWSPAPER | ANNAHAR NEWSPAPER | OMNICOM | BBDO WORLDWIDE | IMPACT BBDO | ADDITION | ||
| BRONZE | Cut off | Viral Video Stars | Type | Long Form | Thailand | SUNDAY INSURANCE | SUNDAY INSURANCE | INDEPENDENTS | INDEPENDENTS | FLASH BOMBER | FACTORY01 | ||
| BRONZE | First First Responder | Diverse Insights Stars | Sectors | Vehicles | Indonesia | WULING AIR EV | WULING | OTHERS | OTHERS | FUTURE CREATIVE NETWORK – FLOCK | ONEBOX | POSTPLAY INDONESIA | STUDIO MIMPI |
| BRONZE | Second Life | Diverse Insights Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | SAFARI | SECOND LIFE | IPG | MCCANN WORLDGROUP | MCCANN TOKYO | CRAFT WORLDWIDE/ MRM WORLDWIDE | CTM22 | MATERIAL |
| BRONZE | Sabina Braless | Viral Video Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Thailand | SABINA | SABINA FAREAST | INDEPENDENTS | INDEPENDENTS | SOUR BANGKOK | HOME RUN FILM | MINIP POST PRODUCTION | MELLOW TUNES |
| BRONZE | Not Very Sweet | Entertainment Video Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Thailand | DELIGHT | DUTCH MILL CO., LTD. | WPP | OGILVY | OGILVY BANGKOK | SUNETA HOUSE | ||
| BRONZE | Go For Launch | Viral Video Stars | Sectors | Foods | Thailand | CP CHICKEN | CHAROEN POKPHAND FOODS PUBLIC COMPANY LIMITED | HAKUHODO | HAKUHODO | WOLF BKK | WOLF BKK | ||
| BRONZE | My parent is a tiktoker | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Thailand | FIVE STAR | CPF RESTAURANT AND FOODS CHAIN CO.,LTD. | OMNICOM | BBDO WORLDWIDE | BBDO BANGKOK | SUNETA HOUSE | SOUNDSPACE STUDIO | |
| BRONZE | Group Order | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Philippines | GRAB | GRAB | INDEPENDENTS | INDEPENDENTS | GIGIL | ARCADE FILM FACTORY | ||
| BRONZE | The Boxer | Film Stars | Sectors | Pharmaceutical/Toiletries | Thailand | COLGATE | COLGATE PALMOLIVE | WPP | OGILVY | SOHO SQUARE BANGKOK | HOGARTH X UNDERDOC | BASE CAMP PA | MELLOW TUNES CO., LTD. |
| BRONZE | Nezha Conquers the Dragon King | Film Stars | Film Craft | Art Direction/Production Design | China | VIVO | VIVO | INDEPENDENTS | INDEPENDENTS | KARMA | KUIYOU PRODUCTION | ||
| BRONZE | Safety Mudras by Air India | Information Video Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | India | AIR INDIA | AIR INDIA | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | BHARATBALA PRODUCTIONS | ||
| BRONZE | LUX THE END | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| BRONZE | Magnificent | Print Stars | Print Craft | Photography | China | YOTKAN ANCIENT CITY IN XINJIANG, CHINA | YOTKAN ANCIENT CITY IN XINJIANG, CHINA | INDEPENDENTS | INDEPENDENTS | THE NINE SHANGHAI | THE NINE SHANGHAI | THE NINE SHANGHAI | THE NINE SHANGHAI |
| BRONZE | All you need is a rug | Direct Stars | Use of Direct Marketing | Ambient Media | Republic of Korea | BESPOKE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | JUNPASANG | BOUNCE CREATIVE | ALL DIRECTION |
| BRONZE | Paper Organs | Design Stars | Communication Design | Promotional Items | Taiwan | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT TAIWAN | FISH FILM PRODUTION | ||
| BRONZE | Fixing the bAIs | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | United Arab Emirates | AURORA50 | AURORA50 | IPG | MULLENLOWE GROUP | MULLENLOWE MENA | BLUAMOEBA DMCC | ||
| BRONZE | The Sound of Violence | Radio & Audio Stars | Radio & Audio Craft | Music/Sound Design | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| BRONZE | I AM NOT KING | Strategy Stars | Sectors | Foods | Republic of Korea | BURGER KING | BKR | INDEPENDENTS | INDEPENDENTS | INNORED | WEPP | ||
| BRONZE | Padlette | Direct Stars | Sectors | Pharmaceutical/Toiletries | Indonesia | SOFTEX | KIMBERLY-CLARK | OTHERS | OTHERS | FUTURE CREATIVE NETWORK – FLOCK | RENGGALI | ||
| BRONZE | LUX THE END | Direct Stars | Use of Direct Marketing | Use of Digital in a Direct Marketing Campaign | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| BRONZE | LUX THE END | Direct Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| BRONZE | Project Humanity | Design Stars | Communication Design | Digital Design | Japan | NTT HUMAN INFORMATICS LABORATORIES | NTT | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | WITH ALS | BASSDRUM INC. | DENTSU CREATIVE CUBE INC. |
| BRONZE | Paper Organs | Direct Stars | Use of Direct Marketing | Ambient Media | Taiwan | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT TAIWAN | FISH FILM PRODUTION | ||
| BRONZE | Lucnica – The Meadow of living traditions | Design Stars | Communication Design | Self-Promotion | Slovakia | LUCNICA | LUCNICA | OTHERS | OTHERS | MADE BY VACULIK | MADE BY VACULIK | ||
| BRONZE | DOWN-LESS DOWN JACKET | Design Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | SOLAMENT™︎ | SUMITOMO METAL MINING CO., LTD. | OTHERS | OTHERS | DROGA5 TOKYO PART OF ACCENTURE SONG | MINI TOMATO INC. | ||
| BRONZE | Padlette | SDGs (Sustainability Development Goals) Stars | SDGs | Good Health and Well-Being | Indonesia | SOFTEX | KIMBERLY-CLARK | OTHERS | OTHERS | FUTURE CREATIVE NETWORK – FLOCK | RENGGALI | ||
| BRONZE | Project Humanity | SDGs (Sustainability Development Goals) Stars | SDGs | Reduced Inequalities | Japan | NTT HUMAN INFORMATICS LABORATORIES | NTT | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | WITH ALS | BASSDRUM INC. | DENTSU CREATIVE CUBE INC. |
| BRONZE | Dabba Savings Account | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | India | ESAF SMALL FINANCE BANK | ESAF SMALL FINANCE BANK | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | VIRTUAL EYE FILMS | ||
| BRONZE | Hear My Last Wish | SDGs (Sustainability Development Goals) Stars | SDGs | Good Health and Well-Being | Taiwan | THE TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | THE TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT TAIWAN | FISH PRODUCTION | ||
| BRONZE | Happy Opening | Print Stars | Print Craft | Art Direction | Canada | MCDONALD’S CANADA | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | CONSULAT | ||
| BRONZE | P(illow)tics | Print Stars | Sectors | Furniture/Household | Jordan | SLEEPZONE | SLEEPZONE | OMNICOM | BBDO WORLDWIDE | ADPRO COMMUNICATIONS | ADPRO COMMUNICATIONS | ||
| BRONZE | 0,0 on the map | Print Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Slovakia | ZLATY BAZANT RADLER 0,0% | HEINEKEN SLOVAKIA | INDEPENDENTS | INDEPENDENTS | THIS IS LOCCO | – | – | – |
| BRONZE | WALKSWAGEN | Strategy Stars | Sectors | Vehicles | Slovakia | VOLKSWAGEN | VOLKSWAGEN SLOVAKIA | IPG | MULLENLOWE GROUP | MULLENLOWE GGK | INTERNAL PRODUCTION | ||
| BRONZE | KFC Re:Store | Strategy Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | China | KFC | YUM CHINA | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE CHINA | TIMI STUDIO GROUP | ||
| BRONZE | Try Galaxy Fold Experience | Mobile Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| BRONZE | Try Galaxy Fold Experience | Interactive Stars | Interactive Craft | User Experience(UX) | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| BRONZE | My parent is a tiktoker | Social & Influencer Stars | Social Insight & Engagement | Audience Targeting/Engagement Strategies | Thailand | FIVE STAR | CPF RESTAURANT AND FOODS CHAIN CO.,LTD. | OMNICOM | BBDO WORLDWIDE | BBDO BANGKOK | SUNETA HOUSE | SOUNDSPACE STUDIO | |
| BRONZE | THE JOYFUL PIANO | Innovation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Japan | YAMAHA | YAMAHA | DENTSU GROUP | DENTSU GROUP INC. | DENTSU EAST JAPAN | EPOCH INC. | DENTSU EVENT OPERATIONS | CANDEE, INC |
| BRONZE | SoundCare (Gamma Wave Sound) | Innovation Stars | Sectors | Pharmaceutical/Toiletries | Japan | SHIONOGI & CO., LTD. / PIXIE DUST TECHNOLOGIES, INC. | SHIONOGI & CO., LTD. / PIXIE DUST TECHNOLOGIES, INC. | CONSULTANCIES & OTHER | ACCENTURE | DROGA5 TOKYO PART OF ACCENTURE SONG | AOI PRO. INC. | BLACK CAT WHITE CAT MUSIC | ANTIL INC. |
| BRONZE | Try Galaxy Fold Experience | Mobile Stars | Mobile Craft | User ExperienceUX) | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| BRONZE | THE JOYFUL PIANO | Data Insights Stars | Use of Data | Innovative Use of Technology | Japan | YAMAHA | YAMAHA | DENTSU GROUP | DENTSU GROUP INC. | DENTSU EAST JAPAN | EPOCH INC. | DENTSU EVENT OPERATIONS | CANDEE, INC |
| BRONZE | Second Life | Interactive Stars | Interactive Craft | Omni Channel Interaction | Japan | SAFARI | SECOND LIFE | IPG | MCCANN WORLDGROUP | MCCANN TOKYO | CRAFT WORLDWIDE/ MRM WORLDWIDE | CTM22 | MATERIAL |
| BRONZE | The National Sport of Kazakhstan | Social & Influencer Stars | Social Insight & Engagement | Community Building & Management | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| BRONZE | LUX – STILL THERE | Social & Influencer Stars | Social Insight & Engagement | Brand Storytelling | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | CHAMELEON | ERNEST FILM | |
| BRONZE | Ranger Buddies Quest | Innovation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Singapore | MANDAI WILDLIFE RESERVE | MANDAI WILDLIFE RESERVE | OTHERS | OTHERS | PICO ART INTERNATIONAL | MEDIA.MONKS | ||
| BRONZE | Plastic Farming | Innovation Stars | Sectors | Corporate/Institution | Bangladesh | MGI | MEGHNA GROUP OF INDUSTRIES | INDEPENDENTS | INDEPENDENTS | ASIATIC MARKETING COMMUNICATION LTD. | A MINOR STUDIO | ASIATIC MARKETING COMMUNICATION LTD. | ASIATIC MARKETING COMMUNICATION LTD. |
| BRONZE | Second Life | Integrated Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | SAFARI | SECOND LIFE | IPG | MCCANN WORLDGROUP | MCCANN TOKYO | CRAFT WORLDWIDE/ MRM WORLDWIDE | CTM22 | MATERIAL |
| BRONZE | Live Again | Integrated Stars | Sectors | Distribution/Publication | China | KUAISHOU | KUAISHOU | OTHERS | OTHERS | TOPIC & LOONG | TOPIC | ||
| BRONZE | Lost in Time | Outdoor Stars | Sectors | Non-for-Profit/Charity/Government | China | ALZHEIMER’S DISEASE | JIAN AI ELDERLY CHARITY CENTER | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE CHINA | STDECAUX | ||
| BRONZE | Lost in Time | Brand Experience & Activation Stars | Sectors | Non-for-Profit/Charity/Government | China | ALZHEIMER’S DISEASE | JIAN AI ELDERLY CHARITY CENTER | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE CHINA | STDECAUX | ||
| BRONZE | THE JOYFUL PIANO | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of promotional stunts/ live advertising/ live shows/ concerts/ festivals | Japan | YAMAHA | YAMAHA | DENTSU GROUP | DENTSU GROUP INC. | DENTSU EAST JAPAN | EPOCH INC. | DENTSU EVENT OPERATIONS | CANDEE, INC |
| BRONZE | Heroes’ Belated Graduation | PR Stars | Practices & Specialism | Events & Experiential | Republic of Korea | BINGGRAE | BINGGRAE | OTHERS | OTHERS | DMINUSONE | EPISODE | ||
| BRONZE | KFC Bone Tie | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Merchandising / In-Store Marketing | Thailand | KFC | KFC THAILAND | WPP | WUNDERMAN THOMPSON | VML THAILAND | GLUTA STORY | MOMOANDFRIENDS (INTERHIDES PUBLIC COMPANY LIMITED) | |
| BRONZE | Rise and Shine | Outdoor Stars | Outdoor Craft | Art Direction | Canada | MCDONALD’S | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | SEPTIEME | DOGSLED STUDIO | |
| BRONZE | The National Sport of Kazakhstan | PR Stars | Practices & Specialism | Brand Voice | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| BRONZE | No Smiles | Brand Experience & Activation Stars | Sectors | Foods | Japan | HIRING | MCDONALD’S JAPAN | HAKUHODO | HAKUHODO | TBWA\HAKUHODO | ROBOT COMMUNICATIONS INC. | ||
| BRONZE | LUX THE END | Media Stars | Use of Media | Use of Mobile Devices | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| BRONZE | LUX THE END | Media Stars | Use of Media | Use of Digital in a Media Campaign | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| BRONZE | Heineken Star Ice | Outdoor Stars | Ambient | Small Scale Special Solutions | Thailand | HEINEKEN | HEINEKNE LAO | WPP | WUNDERMAN THOMPSON | VML THAILAND | BOB EYE VIEW | LAMOON GROUP | |
| BRONZE | All you need is a rug | Outdoor Stars | Ambient | Small Scale Special Solutions | Republic of Korea | BESPOKE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | JUNPASANG | BOUNCE CREATIVE | ALL DIRECTION |
| BRONZE | All you need is a rug | Brand Experience & Activation Stars | Sectors | Furniture/Household | Republic of Korea | BESPOKE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | JUNPASANG | BOUNCE CREATIVE | ALL DIRECTION |
| BRONZE | Shot on iPhone | Midnight | Outdoor Stars | Outdoor Craft | Photography | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| BRONZE | Heroes’ Belated Graduation | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Other Digital Solutions in a Promotional Campaign | Republic of Korea | BINGGRAE | BINGGRAE | OTHERS | OTHERS | DMINUSONE | EPISODE | ||
| BRONZE | Hunger Restaurant | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of promotional stunts/ live advertising/ live shows/ concerts/ festivals | Thailand | HUNGER | NETFLIX | WPP | WUNDERMAN THOMPSON | VML THAILAND | CHOUX LAB CO., LTD. | ||
| BRONZE | LUX IN HER NAME | PR Stars | Practices & Specialism | Brand Voice | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | LUNAR FILM | CHAMELEON SINGAPORE | CANJA MUSIC |
| BRONZE | Hunger Restaurant | PR Stars | Practices & Specialism | Events & Experiential | Thailand | HUNGER | NETFLIX | WPP | WUNDERMAN THOMPSON | VML THAILAND | CHOUX LAB CO., LTD. | ||
| BRONZE | Try Galaxy Fold Experience | Brand Experience & Activation Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| BRONZE | Hell Station | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Exhibitions & Installations | Republic of Korea | DIABLO IV | BLIZZARD ENTERTAINMENT | CHEIL | CHEIL | CHEIL WORLDWIDE | BMT | ||
| BRONZE | Dirty Displays | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Exhibitions & Installations | Malaysia | ARMOR ALL | ENERGIZER MALAYSIA | HAVAS | HAVAS CREATIVE | HAVAS MALAYSIA | AWESOME STUDIO | ||
| BRONZE | Year of the Dragon | Outdoor Stars | Outdoor Craft | Illustration | Viet Nam | BITISHUNTER | BITI’S | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE VIETNAM / DENTSU REDDER | ILLUSION CGI STUDIO | ||
| BRONZE | KFC Let Mom Rest | PR Stars | Practices & Specialism | Corporate Responsivility & Creating Shared Value | Thailand | KFC | KFC THAILAND | WPP | WUNDERMAN THOMPSON | VML THAILAND | VISIONARY GROUP | ||
| BRONZE | LUX IN HER NAME | PR Stars | Practices & Specialism | Corporate Reputation & Communication | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | LUNAR FILM | CHAMELEON SINGAPORE | CANJA MUSIC |
| BRONZE | Shot on iPhone | Midnight | Media Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
Crystal winners
Lastly, for the Crystal wins, Korea, Thailand, and Singapore acquired 14, 12, and 11 wins respectively. Furthermore, “Lux In Her Name” by VML Singapore for Unilever and “The Sound of Violence” by Cheil Hong Kong for Save the Children garnered four Crystals each.
See all Crystal winners here:
| FINAL RESULT | TITLE | CATEGORY 1 | CATEGORY 2 | CATEGORY 3 | LOCATION | BRAND | ADVERTISER / CLIENT | HOLDING COMPANY | NETWORK | AGENCY / COMPANY | PRODUCTION COMPANY 1 | PRODUCTION COMPANY 2 | PRODUCTION COMPANY 3 |
| CRYSTAL | Shot on iPhone | Midnight | Entertainment Video Stars | Type | Movies | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| CRYSTAL | Not Very Sweet | Information Video Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Thailand | DELIGHT | DUTCH MILL CO., LTD. | WPP | OGILVY | OGILVY BANGKOK | SUNETA HOUSE | ||
| CRYSTAL | Shot on iPhone | Midnight | Viral Video Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Japan | APPLE | IPHONE | OMNICOM | TBWA＼WORLDWIDE | MEDIA ARTS LAB TOKYO | OLM | AOI PRO | TEZUKA PRODUCTIONS |
| CRYSTAL | The Sound of Violence | Entertainment Video Stars | Type | Broadcast | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| CRYSTAL | The Breakup Edit | Information Video Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | United Arab Emirates | SAMSUNG | SAMSUNG GULF ELECTRONICS | CHEIL | CHEIL | CHEIL MEA | BIGFOOT FLIMS | ||
| CRYSTAL | Wish | Film Stars | Film Craft | Visual Effects | United States | RIYADH SEASON | GENERAL ENTERTAINMENT AUTHORITY / SAUDI MEDIA COMPANY | OTHERS | OTHERS | DROGA5 NEW YORK AND ACCENTURE SONG | PRODCO / SUPERPRIME | TIME BASED ARTS | BACONX, CARON-GENT |
| CRYSTAL | Hyundai gets its driver’s license. | Film Stars | Sectors | Vehicles | Germany | HYUNDAI | HYUNDAI MOTOR COMPANY | OTHERS | OTHERS | JUNG VON MATT AG | PARK PICTURES | CARTEL | TIME BASED ARTS |
| CRYSTAL | Give A Silent Gift Of Encouragement | Information Video Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | CITIZEN | CITIZEN | OTHERS | OTHERS | IPLANET INCORPORATED | KAYAC INC | TYO MONSTER | |
| CRYSTAL | Go For Launch | PIVOT (Special Category) | Sectors | Foods | Thailand | CP CHICKEN | CHAROEN POKPHAND FOODS PUBLIC COMPANY LIMITED | HAKUHODO | HAKUHODO | WOLF BKK | WOLF BKK | ||
| CRYSTAL | Micro Miracles | Film Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Republic of Korea | SAMSUNG SEMICONDUCTOR | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | BMB LONDON | CYLNDR LONDON | NANOSCRIBE |
| CRYSTAL | Love Confession | Film Stars | Film Craft | Animation | China | VIVO | VIVO | INDEPENDENTS | INDEPENDENTS | KARMA | FINALFRONTIER | ||
| CRYSTAL | The Wait Is Over | Film Stars | Sectors | Foods | United States | POPEYES | POPEYES LOUISIANA KITCHEN, INC | CHEIL | CHEIL | MCKINNEY | CYLNDR | PRETTYBIRD | CUT + RUN |
| CRYSTAL | Dabba Savings Account | Diverse Insights Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | India | ESAF SMALL FINANCE BANK | ESAF SMALL FINANCE BANK | IPG | MCCANN WORLDGROUP | MCCANN WORLDGROUP INDIA | VIRTUAL EYE FILMS | ||
| CRYSTAL | Under The Avatar | Viral Video Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Australia | MAYBELLINE NEW YORK | MAYBELLINE NEW YORK | IPG | MCCANN WORLDGROUP | HERO/MCCANN MELBOURNE | PHOTOPLAY | GUSTO STUDIOS | |
| CRYSTAL | LUX GETTING READY | Diverse Insights Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | BOOT POLLISH | VML SINGAPORE – CHAMELEON | PLATFORM PICTURES |
| CRYSTAL | My parent is a tiktoker | Entertainment Video Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Thailand | FIVE STAR | CPF RESTAURANT AND FOODS CHAIN CO.,LTD. | OMNICOM | BBDO WORLDWIDE | BBDO BANGKOK | SUNETA HOUSE | SOUNDSPACE STUDIO | |
| CRYSTAL | Lost in Time | Diverse Insights Stars | Sectors | Non-for-Profit/Charity/Government | China | ALZHEIMER’S DISEASE | JIAN AI ELDERLY CHARITY CENTER | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE CHINA | STDECAUX | ||
| CRYSTAL | Sammakorn NOT Sanpakorn | Viral Video Stars | Sectors | Distribution/Publication | Thailand | SAMMAKORN | SAMMAKORN PUBLIC CO. LTD. | INDEPENDENTS | INDEPENDENTS | CHOOJAI AND FRIENDS | PHENOMENA CO.,LTD | ||
| CRYSTAL | Sammakorn NOT Sanpakorn | Entertainment Video Stars | Sectors | Distribution/Publication | Thailand | SAMMAKORN | SAMMAKORN PUBLIC CO. LTD. | INDEPENDENTS | INDEPENDENTS | CHOOJAI AND FRIENDS | PHENOMENA CO.,LTD | ||
| CRYSTAL | Summer | Viral Video Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Philippines | GRAB | GRAB | INDEPENDENTS | INDEPENDENTS | GIGIL | FACTORY01 BANGKOK | ||
| CRYSTAL | Heinz – Tomato Stand-Ins | PIVOT (Special Category) | Sectors | Foods | Singapore | HEINZ TOMATO KETCHUP | KRAFT HEINZ | WPP | VMLY&R | VML SINGAPORE | DREAM CATCHERS | ||
| CRYSTAL | The National Sport of Kazakhstan | Entertainment Video Stars | Type | Broadcast | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| CRYSTAL | Right and Wrong | Film Stars | Film Craft | Art Direction/Production Design | China | NOOOF RIGHT AND WRONG DESIGN LAB | NOOOF RIGHT AND WRONG DESIGN LAB | INDEPENDENTS | INDEPENDENTS | THE NINE SHANGHAI | THE NINE SHANGHAI | ||
| CRYSTAL | introverts | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Thailand | HEYGOODY | NGERN TID LOR PUBLIC COMPANY LIMITED | OMNICOM | TBWA＼WORLDWIDE | TBWA THAILAND\JUICE | WAKEUP RABBIT STUDIO | ||
| CRYSTAL | FANTASTEEL | Film Stars | Sectors | Corporate/Institution | Republic of Korea | POSCO | POSCO | OTHERS | OTHERS | GRAN MONSTER | BUTON CREATIVE | DOGVILLE STUDIO | PIXEL PLANET |
| CRYSTAL | Give A Silent Gift Of Encouragement | Film Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | CITIZEN | CITIZEN | OTHERS | OTHERS | IPLANET INCORPORATED | KAYAC INC | TYO MONSTER | |
| CRYSTAL | Can I have my phone back? | Film Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | China | OPPO RENO10 PRO | OPPO | OTHERS | OTHERS | OPPO | HAMLET | ||
| CRYSTAL | Ferris Wheel in the Mountains | Film Stars | Film Craft | Visual Effects | China | TENCENT | TENCENT | OTHERS | OTHERS | BLUE UNIVERSE | BLUE UNIVERSE | ||
| CRYSTAL | Grand Pa | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Thailand | BOONTHAVORN | BOONTHAVORN | WPP | WUNDERMAN THOMPSON | VML THAILAND | SUNETA HOUSE | ||
| CRYSTAL | RANT | Film Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Philippines | FRUITY ZING | DEL MONTE PHILIPPINES | INDEPENDENTS | INDEPENDENTS | LERON LERON SINTA | ARCADE FILM FACTORY | LERON LERON SINTA | LERON LERON SINTA |
| CRYSTAL | 0,0 on the map | Information Video Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Slovakia | ZLATY BAZANT RADLER 0,0% | HEINEKEN SLOVAKIA | INDEPENDENTS | INDEPENDENTS | THIS IS LOCCO | – | – | – |
| CRYSTAL | White Light District | Film Stars | Sectors | Non-for-Profit/Charity/Government | Bangladesh | BIDYANONDO FOUNDATION | BIDYANONDO FOUNDATION | INDEPENDENTS | BYTHENETWORK | ASIATIC MARKETING COMMUNICATION LTD. | A MINOR STUDIO | ||
| CRYSTAL | Fair | Film Stars | Sectors | Corporate/Institution | Thailand | CAFÉ AMAZON | PTT OIL AND RETAIL BUSINESS PUBLIC COMPANY LIMITED | WPP | OGILVY | OGILVY BANGKOK | HOME RUN FILM CO., LTD. | MINIP POST-PRODUCTION | FINAL CUT |
| CRYSTAL | Love Confession | Information Video Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | China | VIVO | VIVO | INDEPENDENTS | INDEPENDENTS | KARMA | FINALFRONTIER | ||
| CRYSTAL | Caixa Savings Accounts. There is nothing safer. | Film Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Brazil | CAIXA SAVINGS ACCOUNTS | CAIXA ECONOMICA FEDERAL | OTHERS | OTHERS | BINDER | BINDER | CINE | |
| CRYSTAL | FIRST STEP | Film Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Indonesia | BIRKENSTOCK | PT MITRA GAYA INDAH | OTHERS | OTHERS | ANIMAL3 CREATIVE AGENCY | ANATMAN PICTURES | ||
| CRYSTAL | Ghost Skins | Direct Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Hong Kong, China | CSR | SAMSUNG | CHEIL | CHEIL | CHEIL HONG KONG + CHEIL PENGTAI BEIJING | CHEIL HONG KONG | CHEIL PENGTAI BEIJING | HOBA |
| CRYSTAL | Yellow Canteen | Direct Stars | Use of Direct Marketing | Ambient Media | Indonesia | DULUX | ICI PAINTS INDONESIA | OTHERS | OTHERS | INNOCEAN INDONESIA | ONE BOX FILMS | ||
| CRYSTAL | Drug Test Poster | Direct Stars | Use of Direct Marketing | Ambient Media | Republic of Korea | DRAMA STRONG GIRL NAM-SOON | JTBC | CHEIL | CHEIL | CHEIL WORLDWIDE | PAULUS | ||
| CRYSTAL | Nestle Cerelac Tongue Spoon | Direct Stars | Use of Direct Marketing | Ambient Media | Indonesia | CERELAC | NESTLE INDONESIA | WPP | WUNDERMAN THOMPSON | VML INDONESIA | MERAH BIRU | RAINBOW POST | SPARKLING STUDIO |
| CRYSTAL | Vaseline Sunitizer | Direct Stars | Use of Direct Marketing | Ambient Media | Indonesia | VASELINE | UNILEVER INDONESIA | WPP | WUNDERMAN THOMPSON | VML INDONESIA | THE ROYALE & CO | SPARKLING STUDIO | |
| CRYSTAL | Nestle Cerelac Tongue Spoon | Design Stars | Sectors | Foods | Indonesia | CERELAC | NESTLE INDONESIA | WPP | WUNDERMAN THOMPSON | VML INDONESIA | MERAH BIRU | RAINBOW POST | SPARKLING STUDIO |
| CRYSTAL | Hear My Last Wish | Direct Stars | Use of Direct Marketing | Use of Digital in a Direct Marketing Campaign | Taiwan | THE TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | THE TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT TAIWAN | FISH PRODUCTION | ||
| CRYSTAL | The Impossible Bedtime Story | Radio & Audio Stars | Sectors | Non-for-Profit/Charity/Government | United States | PROLITERACY | PROLITERACY | OTHERS | OTHERS | DROGA5 NEW YORK AND ACCENTURE SONG | RESPEECHER | SMUGGLER | ACCENTURE |
| CRYSTAL | PERFECT DAYS official movie site | Design Stars | Communication Design | Digital Design | Japan | “PERFECT DAYS” / MASTER MIND | “PERFECT DAYS” / MASTER MIND | DENTSU GROUP | DENTSU GROUP INC. | DENTSU INC. | MOUNT INC. | ETUDE LLP. | SPOON INC. |
| CRYSTAL | Rise and Shine | Design Stars | Communication Design | Posters | Canada | MCDONALD’S | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | SEPTIEME | DOGSLED STUDIO | |
| CRYSTAL | Happy Opening | Design Stars | Communication Design | Posters | Canada | MCDONALD’S CANADA | MCDONALD’S CANADA | OTHERS | OTHERS | COSSETTE | CONSULAT | ||
| CRYSTAL | Missdiagnosed | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | United Arab Emirates | ORGANON | ORGANON | IPG | MULLENLOWE GROUP | MULLENLOWE MENA & MCCANN HEALTH MIDDLE EAST | INDI STUDIOS | FAIRMONT PRINTING PRESS SERVICES | |
| CRYSTAL | Ride the Arches | SDGs (Sustainability Development Goals) Stars | SDGs | Sustainable Cities and Communities | Philippines | MCDONALD’S | MCDONALD’S PHILIPPINES | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | LEO BURNETT GROUP MANILA | PRODIGIOUS PHILIPPINES | ||
| CRYSTAL | The National Sport of Kazakhstan | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| CRYSTAL | Black and White Campaign | Design Stars | Communication Design | Posters | Philippines | GREENPEACE SOUTHEAST ASIA – PHILIPPINES | GREENPEACE SOUTHEAST ASIA – PHILIPPINES | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE MANILA INC. | RAMEN STUDIOS | HIT PRODUCTIONS | |
| CRYSTAL | LUX IN HER NAME | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | LUNAR FILM | CHAMELEON SINGAPORE | CANJA MUSIC |
| CRYSTAL | Unseen Goals | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | Costa Rica | IMPERIAL | FIFCO | INDEPENDENTS | INDEPENDENTS | JOYSTICK FIFCO | KAIJU CREATORS | ||
| CRYSTAL | My Destiny, My Choice | SDGs (Sustainability Development Goals) Stars | SDGs | Gender Equality | Singapore | SK-II | SK-II | STAGWELL | STAGWELL | FORSMAN & BODENFORS SINGAPORE | P.I.G. CHINA | ||
| CRYSTAL | The Sound of Violence | SDGs (Sustainability Development Goals) Stars | SDGs | Peace, Justice and Strong Institutions | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| CRYSTAL | Black & White Campaign | Print Stars | Sectors | Non-for-Profit/Charity/Government | Philippines | GREENPEACE SOUTHEAST ASIA – PHILIPPINES | GREENPEACE SOUTHEAST ASIA – PHILIPPINES | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE MANILA INC. | RAMEN STUDIOS | HIT PRODUCTIONS | |
| CRYSTAL | Peel the Tape, Heal the Earth | Print Stars | Print Craft | Art Direction | Republic of Korea | SK TELECOM / T DIRECT SHOP | SK TELECOM | OTHERS | OTHERS | ANGLE | ANGLE | ||
| CRYSTAL | The Touch Annual Report | Print Stars | Sectors | Non-for-Profit/Charity/Government | Hong Kong, China | CSR | ORBIS | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | ||
| CRYSTAL | Levelling the Ploughing Field – Fatima Fertilizer | Strategy Stars | Sectors | Non-for-Profit/Charity/Government | Pakistan | FATIMA FERTILIZER | FATIMA GROUP | WPP | OGILVY | OGILVY PAKISTAN | THE CONTENT STUDIO | ||
| CRYSTAL | Cathay – Souvenired Media | Strategy Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Hong Kong, China | CATHAY | CATHAY | PUBLICIS GROUPE | PUBLICIS COMMUNICATIONS | PUBLICIS GROUPE HONG KONG | PUBLICIS GROUPE HONG KONG | ||
| CRYSTAL | The era of to home appliance is here | Strategy Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Republic of Korea | LGE APPPLIANCE SUBSCRIPTION | LG ELECTRONICS | OTHERS | OTHERS | HSAD | STUDIO MECCA | ||
| CRYSTAL | Try Galaxy Fold Experience | Mobile Stars | Use of Mobile | Mobile Applications / Mobile Games | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| CRYSTAL | THE JOYFUL PIANO | Data Insights Stars | Use of Data | Data Storytelling | Japan | YAMAHA | YAMAHA | DENTSU GROUP | DENTSU GROUP INC. | DENTSU EAST JAPAN | EPOCH INC. | DENTSU EVENT OPERATIONS | CANDEE, INC |
| CRYSTAL | Ranger Buddies Quest | Interactive Stars | Interactive Craft | Cross Device Interaction | Singapore | MANDAI WILDLIFE RESERVE | MANDAI WILDLIFE RESERVE | OTHERS | OTHERS | PICO ART INTERNATIONAL | MEDIA.MONKS | ||
| CRYSTAL | Ranger Buddies Quest | Interactive Stars | Use of Interactive | Use of Other Interactive Works(Games/Branded Tech) | Singapore | MANDAI WILDLIFE RESERVE | MANDAI WILDLIFE RESERVE | OTHERS | OTHERS | PICO ART INTERNATIONAL | MEDIA.MONKS | ||
| CRYSTAL | The National Sport of Kazakhstan | Interactive Stars | Use of Interactive | Use of Web Campaigns | Kazakhstan | RFC | RUH FIGHTING CHAMPIONSHIP | OTHERS | OTHERS | GFORCE | GFORCE | ||
| CRYSTAL | Second Life | Interactive Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | SAFARI | SECOND LIFE | IPG | MCCANN WORLDGROUP | MCCANN TOKYO | CRAFT WORLDWIDE/ MRM WORLDWIDE | CTM22 | MATERIAL |
| CRYSTAL | Ghost Skins | Interactive Stars | Sectors | Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services | Hong Kong, China | CSR | SAMSUNG | CHEIL | CHEIL | CHEIL HONG KONG + CHEIL PENGTAI BEIJING | CHEIL HONG KONG | CHEIL PENGTAI BEIJING | HOBA |
| CRYSTAL | Unseen Goals | Social & Influencer Stars | Social Insight & Engagement | Brand Storytelling | Costa Rica | IMPERIAL | FIFCO | INDEPENDENTS | INDEPENDENTS | JOYSTICK FIFCO | KAIJU CREATORS | ||
| CRYSTAL | LUX IN HER NAME | Social & Influencer Stars | Social Insight & Engagement | Brand Storytelling | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | LUNAR FILM | CHAMELEON SINGAPORE | CANJA MUSIC |
| CRYSTAL | LUX IN HER NAME | Social & Influencer Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | LUNAR FILM | CHAMELEON SINGAPORE | CANJA MUSIC |
| CRYSTAL | Mind Athletes | Innovation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Singapore | HSBC | HSBC | WPP | VMLY&R | VML SINGAPORE | CHAMELEON | ||
| CRYSTAL | Foundation for Media Alternatives – Face of Courage | Innovation Stars | Sectors | Non-for-Profit/Charity/Government | Philippines | FOUNDATION FOR MEDIA ALTERNATIVES | FOUNDATION FOR MEDIA ALTERNATIVES | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE MANILA INC. | CREATIVEFITTING | SOUND DESIGN, INC | |
| CRYSTAL | The Impossible Bedtime Story | Innovation Stars | Sectors | Non-for-Profit/Charity/Government | United States | PROLITERACY | PROLITERACY | OTHERS | OTHERS | DROGA5 NEW YORK AND ACCENTURE SONG | RESPEECHER | SMUGGLER | ACCENTURE |
| CRYSTAL | I AM NOT KING | Integrated Stars | Sectors | Foods | Republic of Korea | BURGER KING | BKR | INDEPENDENTS | INDEPENDENTS | INNORED | WEPP | ||
| CRYSTAL | Magnificent | Outdoor Stars | Outdoor Craft | Photography | China | YOTKAN ANCIENT CITY IN XINJIANG, CHINA | YOTKAN ANCIENT CITY IN XINJIANG, CHINA | INDEPENDENTS | INDEPENDENTS | THE NINE SHANGHAI | THE NINE SHANGHAI | THE NINE SHANGHAI | THE NINE SHANGHAI |
| CRYSTAL | Black and White Campaign | Outdoor Stars | Sectors | Non-for-Profit/Charity/Government | Philippines | GREENPEACE SOUTHEAST ASIA | GREENPEACE SOUTHEAST ASIA | DENTSU GROUP | DENTSU (INTERNATIONAL) | DENTSU CREATIVE MANILA INC. | RAMEN STUDIOS | HIT PRODUCTIONS | |
| CRYSTAL | Try Galaxy Fold Experience | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Digital in a Promotional Campaign | Republic of Korea | SAMSUNG MOBILE | SAMSUNG ELECTRONICS | CHEIL | CHEIL | CHEIL WORLDWIDE | – | ||
| CRYSTAL | Drug Test Poster | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Print or Standard Outdoor in a Promotional Campaign | Republic of Korea | DRAMA STRONG GIRL NAM-SOON | JTBC | CHEIL | CHEIL | CHEIL WORLDWIDE | PAULUS | ||
| CRYSTAL | Heroes’ Belated Graduation | PR Stars | Practices & Specialism | Corporate Responsivility & Creating Shared Value | Republic of Korea | BINGGRAE | BINGGRAE | OTHERS | OTHERS | DMINUSONE | EPISODE | ||
| CRYSTAL | First First Responder | Brand Experience & Activation Stars | Sectors | Vehicles | Indonesia | WULING AIR EV | WULING | OTHERS | OTHERS | FUTURE CREATIVE NETWORK – FLOCK | ONEBOX | POSTPLAY INDONESIA | STUDIO MIMPI |
| CRYSTAL | McDiploma | PR Stars | Practices & Specialism | Corporate Reputation & Communication | Hong Kong, China | MCDONALD’S HONG KONG | MHK RESTAURANTS LTD. | OMNICOM | DDB WORLDWIDE | DDB GROUP HONG KONG | DDB GROUP HONG KONG | ||
| CRYSTAL | Perspective Billboards | Outdoor Stars | Sectors | Pharmaceutical/Toiletries | Philippines | CLOSEUP PHILIPPINES | UNILEVER PHILIPPINES | INDEPENDENTS | INDEPENDENTS | GIGIL | TAG OUTDOOR | EDGE OF LIGHT STUDIOS | NZM VIDEO PRODUCTION |
| CRYSTAL | Unseen Goals | PR Stars | Practices & Specialism | Celebrity Endorsement | Costa Rica | IMPERIAL | FIFCO | INDEPENDENTS | INDEPENDENTS | JOYSTICK FIFCO | KAIJU CREATORS | ||
| CRYSTAL | Have it very very very your way | PR Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets | Thailand | BURGER KING | BURGER (THAILAND) LIMITED | WPP | OGILVY | OGILVY BANGKOK | NA | ||
| CRYSTAL | Second Life | Commerce Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Japan | SAFARI | SECOND LIFE | IPG | MCCANN WORLDGROUP | MCCANN TOKYO | CRAFT WORLDWIDE/ MRM WORLDWIDE | CTM22 | MATERIAL |
| CRYSTAL | LUX THE END | Media Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON | WUNDERMAN THOMPSON |
| CRYSTAL | The Pill-Board | Media Stars | Sectors | Non-for-Profit/Charity/Government | Republic of Korea | CHILDFUND KOREA | CHILDFUND KOREA | OTHERS | OTHERS | DMINUSONE | EPISODE | ||
| CRYSTAL | LUX IN HER NAME | PR Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Singapore | LUX | UNILEVER | WPP | WUNDERMAN THOMPSON | VML SINGAPORE | LUNAR FILM | CHAMELEON SINGAPORE | CANJA MUSIC |
| CRYSTAL | Right to Care | PR Stars | Practices & Specialism | Launch or Re-Launch | Philippines | QUEZON CITY GENDER AND DEVELOPMENT COUNCIL | QUEZON CITY LOCAL GOVERNMENT | IPG | MULLENLOWE GROUP | MULLENLOWE TREYNA | GO MOTION PRODUCTION | ||
| CRYSTAL | The Sound of Violence | Media Stars | Use of Media | Use of Audio Platform | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| CRYSTAL | Nestle CERELAC Tongue Spoon | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Merchandising / In-Store Marketing | Indonesia | CERELAC | NESTLE INDONESIA | WPP | WUNDERMAN THOMPSON | VML INDONESIA | MERAH BIRU | RAINBOW POST | SPARKLING STUDIO |
| CRYSTAL | UNMASK YOUR IDOL BILLBOARD | Outdoor Stars | Ambient | Digital Screen | Indonesia | NETFLIX BLACK KNIGHT | NETFLIX | OTHERS | OTHERS | GOOD PEOPLE NETWORK | BERKAH | MISTRESS | |
| CRYSTAL | KFC Bone Tie | Outdoor Stars | Ambient | Small Scale Special Solutions | Thailand | KFC | KFC THAILAND | WPP | WUNDERMAN THOMPSON | VML THAILAND | GLUTA STORY | MOMOANDFRIENDS (INTERHIDES PUBLIC COMPANY LIMITED) | |
| CRYSTAL | Padlette | Outdoor Stars | Ambient | Small Scale Special Solutions | Indonesia | SOFTEX | KIMBERLY-CLARK | OTHERS | OTHERS | FUTURE CREATIVE NETWORK – FLOCK | RENGGALI | ||
| CRYSTAL | The Pill-Board | PR Stars | Sectors | Non-for-Profit/Charity/Government | Republic of Korea | CHILDFUND KOREA | CHILDFUND KOREA | OTHERS | OTHERS | DMINUSONE | EPISODE | ||
| CRYSTAL | The Sound of Violence | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Broadcast in a Promotional Campaign | Hong Kong, China | CSR | SAVE THE CHILDREN | CHEIL | CHEIL | CHEIL HONG KONG | CHEIL HONG KONG | MR. MEAL PRODUCTION | MBS PRODUCTIONS LIMITED (MBS STUDIOS) |
| CRYSTAL | Ghost Skins | Brand Experience & Activation Stars | Use of Brand Experience & Activation | Use of Digital in a Promotional Campaign | Hong Kong, China | CSR | SAMSUNG | CHEIL | CHEIL | CHEIL HONG KONG + CHEIL PENGTAI BEIJING | CHEIL HONG KONG | CHEIL PENGTAI BEIJING | HOBA |
| CRYSTAL | Oatside SOS | Brand Experience & Activation Stars | Sectors | Drinks (Alcoholic & Non-Alcoholic) | Thailand | OATSIDE | OATSIDE | CONSULTANCIES & OTHER | ACCENTURE | RABBIT’S TALE, PART OF ACCENTURE SONG | RABBIT’S TALE, PART OF ACCENTURE SONG | TEM SIANG CO., LTD. | |
| CRYSTAL | SALA COCKPIT | Media Stars | Sectors | Vehicles | Thailand | COCKPIT | BRIDGESTONE THAILAND | INDEPENDENTS | INDEPENDENTS | CJ WORX | KLAKFILM COMPANY LIMITED | ||
| CRYSTAL | Background Donation | Media Stars | Sectors | Cosmetic/Beauty/Clothing/Footwear & Accessories | Republic of Korea | MUSINSA | MUSINSA | INDEPENDENTS | INDEPENDENTS | INNOCEAN | STUDIO JOKER | ||
| CRYSTAL | Heroes’ Belated Graduation | Media Stars | Use of Media | Use of Special Events & Stunt/Live Advertising | Republic of Korea | BINGGRAE | BINGGRAE | OTHERS | OTHERS | DMINUSONE | EPISODE |
Overall, the most awarded campaign in this year’s festival went to TBWA\Media Arts Lab Tokyo’s “Shot on iPhone: Midnight” for Apple, with a total of 11 wins across various metals and categories. Meanwhile, Cheil Worldwide was recognized as this year’s most decorated agency with 21 awards, while Unilever collected 16 metals total for its respective campaigns.
adobo Magazine is an official media partner of MAD Stars 2024.
