SYDNEY, AUSTRALIA — Independent creative agency SLIK has launched a unique virtual experience for Paralympics Australia. The experience is designed to engage and educate fans through play while raising money for the charity.
Building on the success of Paralympics Australia’s fundraising campaign for Tokyo 2020, SLIK has extended the experience beyond purchasing a virtual seat.
An immersive virtual stadium for fans to play in and explore has been created, bringing them closer to the Paris Paralympics experience than they could ever imagine. Users learn our Paralympians’ stories, see messages of support, watch behind-the-scenes content, browse Paralympics merch, and see other players interacting within the exciting virtual environment.
SLIK also worked with para-athletes and useability and accessibility consultants to ensure that accessibility was at the heart of the experience.
The Paralympics Australia Virtual Stadium encourages fans to play, explore, celebrate, and catch the action of the games in Paris.
Paralympics Australia’s interim CEO, Cameron Murray, said, “The innovative experience brings a new level of support and engagement to fans — all while delivering essential funding for our organization, which is vital to the sustainability of para-sport in Australia. SLIK’s creativity, innovation, and enthusiasm for the project were critical in shaping the experience.”
SLIK Co-founder and Head of Technology Kyle Bennett added, “We’ve worked hard to raise the bar for donation campaigns, turning a one-way purchase process into an engaging virtual experience. We couldn’t be more proud to be helping Paralympics Australia in their mission to transform lives through the power of sport.”
You can get behind Australia’s Paralympians by buying a virtual seat or corporate box and accessing the virtual stadium here.
